FloralMarketResearch.com  - -   The site for Floral Marketing Research

For 2008,  Prince & Prince and Smithers-Oasis North America announce

The US Consumer Floral Tracking Survey

Surveying over 1,200 randomly-selected floral-buying households throughout the US and comparison with prior P&P national consumer surveys conducted in 2000,  and 1996.    For 2008,  The US Consumer Floral Tracking Survey assesses the following:

1)  Floral Purchasing Metrics   -  -  who buys, what do they buy, where do they buy,  and how much do they spend? .  .  .  and how has that changed over the past decade?

2)  Floral Outlet Market Shares    -  -  Of the total "pie" for cut-flower and potted plant spending, what share does each floral outlet now claim?  .  .  .  and how has that changed over the past decade?  .   .   .   Identifies floral shares for Florist Shops, Supermarket Florists, Discount & Super-Discount Stores, On-line (Internet), Garden Centers, Home/Hardware Centers, National 800 Numbers, Farmer's Markets, Wholesale Stores, Street Vendors, Mail-Order Catalogs, and Convenience Stores.

3)  Floral Outlet Performance   -  -   how do consumers perceive the floral-product offerings, services, selection, value and image of the various outlets that market floral products  (over 30 performance attributes measured across 10 floral-outlet classes)  .  .  .  and how has that performance perception changed for each type of floral outlet?  .   .   .  which outlets have improved their performance?  .   .   .  and which outlets show performance declines?

  4)  Consumers' Satisfaction and Future Buying Intentions at each Outlet  -  -  Which floral outlets most satisfy consumers today?  .   .   .   and which outlets largely generate dissatisfaction among consumers?   .   .   .   which floral outlets are likely retaining customers with repeat purchasing? .   .   .   which floral outlets are gaining and losing customers at the same rate (Churning)?  .   .   .  and which floral outlets are predicted to lose customers?

5)  Consumers' Value Propositions and "Drivers" to Purchasing Behavior   -  -  What floral-product offerings  services, and perceptions of the floral offering drive customer satisfaction & floral purchasing at the outlet? .  .  .  Just what are the key "Value Propositions" of consumers today?  .   .  .  and how does that compare to a decade ago?  .   .   .  In what areas should the floral-outlets focus to gain floral sales?  .   .   .   and to gain repeat purchasing?

 6)  Demographic Profile of Floral-Buying Consumers  -  -  What are the key floral-buying consumer groups today?  .  .  .  and how has that changed over the past decade?  .  .  .  How do the above metrics  (Floral Purchasing, Outlet Performances, Outlet Market Shares, Consumer Satisfaction & Future Buying Intentions, and Consumers' Value Propositions)  vary across 25+ consumer demographic groups (age, income, education, US regions, urbanization, and household-composition groups)?

Where is the US consumer floral market headed?

Collectively, the P&P consumer research answers the following:  Who are the floral consumers of today? .  .  . What are they buying? .  .  .  How much are they spending? .  .  .  Where are they buying? .  .  .  Why are they buying? .  .  .  How are the specific floral outlets performing?   -  -   their strengths and their weaknesses? .  .  . In what areas should the floral outlets focus to gain more floral sales?  .  .  .  and  .  .  .  How has ALL of this changed over the past decade?

Who can Benefit from this Consumer/ Floral Outlet Research?

This research is useful for all floral-related companies involved in market planning & strategy, retail competitive analysis, distribution-channel strategy,  consumer-market segmentation, floral-product trend analysis & demand forecasting, and all companies considering entering the US floral industry (e.g. new florists, wholesalers, importers, and suppliers). 

Prince & Prince and Smithers-Oasis North America will release more information later this year on this exciting consumer research endeavor:  The US Consumer Floral Tracking Survey!

Click HERE for More Survey Details

Prince & Prince, Inc.  PO Box 2465,  Columbus, OH  43216-2465 

phone: 614-299-4050;   E-mail: FloralMktResearch@att.net