FloralMarketResearch.com - - The site for Floral Marketing Research
ON-SITE CONSUMER FLORAL SEMINAR
"The P&P U.S. Consumer Floral Tracking Survey"
Dedicated to helping the U.S. floral industry build the floral market, holiday by holiday, occasion by occasion, and through no occasion at all! (self-usage of floral, and for home decoration)
The updated Prince & Prince U.S. Consumer Floral Tracking Survey (2020 Edition) will be available in the Fall of 2021 with two seminar options: 1) Full-Day On-Site Seminar Presentation, with a Q&A session, and 2) Half-Day (4-hour) On-Site Seminar Presentation, with a Q&A session. The "Seminar on Flash" Presentation (no on-site presentation, nor Q&A session) will be made available later in 2022. Ccntact P&P for current pricing for these seminar options.
2020 P&P U.S. Consumer Floral
& Prince (P&P) has surveyed several thousand floral-buying
households throughout the U.S. over the past two decades, and most recently
in the Spring of 2019 ( reporting later
in Fall of 2019.)
analysis & reporting provided in this seminar gives floral industry
members reliable and insightful floral market intelligence, and
floral-channel competitive intelligence, to assist them in their
business decisions. The
following details the type of market information provided in the
Floral Purchasing Metrics
- - Shows members of the
floral industry the type of consumer who buys floral products, what they
buy, where they buy, when they buy, why they buy, and how much they spend.
. . Shows what has
changed in consumer floral purchasing (for fresh cut-flowers &
indoor potted plants) from 2010, to 2013, and thru 2018!
floral metrics tracked after the U.S. recession and into the economic
growth phase. . . . and findings profiled for five key
regions of the U.S., and by key consumer demographics.
2) Holidays, Events,
and Occasions of Floral & Plant Purchases - -
Reveals the level of household flower & plant
purchasing for Thanksgiving, Christmas, Valentine’s Day, Easter,
Mother’s Day, Secretary’s Day, Birthdays, Anniversaries, Parties,
Thank-You Gifting, Proms/Dances, Home Decoration, Self-Usage, and 10
other occasions & events, overall, and by specific age, education,
income, urban and regional segments.
how household floral &
plant purchasing for these holidays, events, and occasions has changed
since the U.S. recession, and uncovers new opportunities for more sales.
Market Shares -
- Answers the question .
. . “Of the total
pie for consumer cut-flower and potted plant spending, what share do
florist shops, supermarkets, and
other mass-marketers now claim?”
Identifies specific cut-flower & potted plant shares for
Florist Shops, Supermarket Florists, Super-Discount Stores, Internet/
800-Numbers, Garden Centers, Home/Hardware Centers, Wholesale Clubs,
Farmer's Markets, Mail-Order Catalogs, Street Vendors, and Convenience
. and identifies the
floral-channel shares over the past decade!
the trending market strengths and weaknesses of key floral channels in
the U.S. marketplace.
Positioning - -
how consumers perceive the floral offerings, quality, selection,
services, value and image of florist shops, supermarkets, Internet, and
various other mass marketers (over 30 evaluative measures across 8 channel classes) . . and
reveals how that consumer perception toward the channels has changed
over time. . . Shows the floral channels with improved market
positioning. . . and those showing declines.
potential “remedies” to improve a channel’s market positioning.
Satisfaction & Buying Intentions at Each Channel -
- Reveals the
floral channels that most satisfy consumers today. . . and shows those
channels that largely generate dissatisfaction among consumers. Identifies the floral channels that are retaining customers
with repeat purchasing, and reveals those that are predicted to lose
customers. Also shows
those channels that are gaining and losing floral customers at the same
"Drivers" to Floral Purchasing - -
P&P not only
provides floral industry members with descriptive information about
consumer floral purchasing and perceptions toward the various floral
channels, but P&P also creates structural models with the consumer
floral database to reveal the floral-product offerings, services, and
perceptions of the channels that drive
consumer satisfaction and
purchasing at the floral channels.
currently, and how that compares to just after the U.S. recession.
Shows the areas where retail florists, supermarkets, and other
floral mass-merchants should now focus to gain more floral sales .
. . and to gain
repeat purchasing. By revealing the
priorities of the marketplace (drivers), market opportunities in serving
those needs are readily identified.
Profile of Floral-Buying Consumers -
- Reveals the key
consumer groups that are currently leading the U.S. floral trends. . . and shows
how they have changed over the past decade.
Also shows how current floral-purchasing behavior varies across
consumer demographic groups (five U.S. regions, age, income, education,
urbanization, and household-composition groups).
floral industry members the “macro” and “micro” view of consumer
floral purchasing behavior in the U.S., and identifies the most
lucrative target segments for floral buying!
Key Implications of the
P&P Consumer Floral Market
Floral Industry Members . . . please review the seminar information above, and then let P&P know if you have interest in this on-site seminar presentation. The fees charged for the P&P Consumer Floral Tracking Seminar vary depending on whether the seminar is sponsored by one company, or a group of companies collectively, the number attending the seminar, and the length of the seminar (half-day, “highlights only” presentation, or full-day, complete seminar presentation ). Please contact P&P for a quote on seminar fee options for your particular on-site seminar venue. If you have any questions, just e-mail P&P at FloralMktResearch@att.net or call P&P at 614-264-0939 (mobile).
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
Mobile: 614-264-0939 E-mail: FloralMktResearch@att.net
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