FloralMarketResearch.com - - The site for Floral Marketing Research
Prince & Prince (P&P) announces the updated seminar:
"The P&P US Consumer Floral Tracking Survey, 2010 Edition"
Dedicated to helping the US floral industry re-build the floral market . . . holiday by holiday . . . occasion by occasion . . . and through no occasion at all! (self-usage of floral, and for home decoration)
The recently updated Prince & Prince US Consumer Floral Tracking Survey (2010 Edition) is now available, and is presented with three seminar options: 1) Full-Day On-Site Seminar Presentation, 2) Half-Day "Highlights Only" On-Site Presentation, and 3) Seminar on CD Only (No On-Site Presentation Nor Q&A Session). Please contact P&P for current pricing information for the seminar options.
Click HERE for 2010 On-Site Seminar Details!
Click HERE for More 2010 Consumer Survey Details!
Click HERE for "Seminar on CD" Details
Perspectives on the Past! . . . and Insight to the Future!
Here's just a sample of what the Floral Industry is saying about the P&P Consumer Research:
"This
is very useful ( CD ) and I am glad I made the investment."
. . .
Patrick
Busch, CEO, Len Busch Roses. Plymouth, MN
"Tom
& Tim . . . Thank you for your time (on-site presentation).
. . Staff really
enjoyed and got a lot from the
presentation."
Andy
Higgins, President, Ecke Ranch, Encinitas,
CA
"We
want to order the P&P Consumer
Research CD . . . as we need to
better understand the floral consumer".
Floral
Representative, Safeway, Pleasanton,
CA
And the folks at Gardens America (Miami, FL) are so pleased . . . they're promoting the Prince & Prince Consumer Floral Seminar on the Gardens America web site . . .
http://www.gardensamerica.com/PhotoGallerydetail.asp?GalleryID=25
Surveying nearly 1,300 randomly-selected floral-buying households throughout the US in 2010, and comparison with prior P&P national consumer floral surveys conducted in 2007, and in 2000, the updated P&P consumer research is the most comprehensive, reliable, and valid US consumer floral research available today. The surveys reveal the floral-purchasing behavior of US consumer households during the "boom period" of 2000, and as the US headed into the current economic recession (Fall of 2007), and as the US crawled out of the recession (2010 season). The P&P US Consumer Floral Tracking Survey (2010 Edition) assesses the following:
1.
Floral
Purchasing Metrics
- -
Shows you who buys, what they buy, where they buy,
and how much they spend? . . . Shows what has changed in consumer floral
purchasing (for cut-flowers & indoor potted plants) over the past decade.
. . from 2000, to 2007 (before the US recession), and to 2010
(after the US recession).
2. Floral Outlet Market Shares - - Answers the question . . . “Of the total pie for consumer cut-flower and indoor potted plant spending, what share do florists and mass-market outlets now claim?” Identifies specific cut-flower & indoor potted plant shares for Florist Shops, Supermarket Florists, Discount & Super-Discount Stores, On-line (Internet), Garden Centers, Home/Hardware Centers, Wholesale Clubs, National 800 Numbers, Farmer's Markets, Mail-Order Catalogs, Street Vendors, and Convenience Stores. . . and identifies the change in those floral-outlet shares over the past decade, and the change from 2007 to 2010!
3. Floral Outlet Positioning - - Shows how consumers perceive the floral-product offerings, selection, services, value and image of florists and mass-market floral outlets (over 30 measures across 10 outlet classes) . . and reveals how that consumer perception toward the outlets has changed over time. . . Shows the outlets with improved market positioning. . . and those showing declines.
4. Consumer Satisfaction & Buying Intentions at Each Outlet - - Reveals the floral outlets (channels) that most satisfy consumers today. . . and shows those outlets that largely generate dissatisfaction among consumers. Identifies the floral outlets that are retaining customers with repeat purchasing, and reveals those that are predicted to lose customers. Also shows those outlets that are gaining and losing floral customers at the same rate (Churning).
5. Consumer Behavioral "Drivers" to Floral Purchasing - - P&P not only provides you descriptive information about consumer floral purchasing and perceptions toward the floral outlets, but P&P also creates structural models with the consumer floral database to reveal the floral-product offerings, services, and consumer perceptions of the outlets that drive consumer satisfaction and floral purchasing at the outlets. . . currently, and how that compares to a decade ago. . . Shows how the behavior of the US floral consumer is changing . . . and shows the areas where florists and floral mass-marketers should now focus to gain floral sales . . . and to gain repeat purchasing!
6. Demographic Profile of Floral-Buying Consumers - - Reveals the key consumer groups that are currently leading the US floral trends. . . and shows how they have changed over the past decade, and specifically, the change from 2007 to 2010. Also shows how current floral-purchasing behavior varies across consumer demographic groups (age, income, education, US regions, urbanization, and household-composition groups). Provides you the “macro” and “micro” view of consumer floral purchasing behavior in the US, and the consumer demographic trends from year 2000, to 2007, and to 2010!
Where is the US consumer floral market now headed?
Collectively, the P&P consumer research answers the following: Who are the floral consumers of today? . . . What are they buying? . . . How much are they spending? . . . Where are they buying? . . . Why are they buying? . . . And how has ALL of that changed since the US recession? How are the specific floral outlets performing now? - - their strengths and their weaknesses? . . . In what areas should the floral outlets now focus to gain more floral sales? . . . And how has ALL of that changed since the US recession?
Who can Benefit from this Consumer/ Floral Channel Research?
This P&P consumer floral research is useful for all floral-related companies involved in market planning & strategy, retail competitive analysis, distribution-channel strategy, consumer-market segmentation, floral-product trend analysis, and floral demand forecasting. The P&P consumer research is also useful for companies concerned about how best to "weather" the current economic climate in the US, and how best to identify and exploit the market opportunities that are currently unfolding in the US floral industry.
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
phone: 614-299-4050; E-mail: FloralMktResearch@att.net