FloralMarketResearch.com - - The site for Floral Marketing Research
For 2008, Prince & Prince and Smithers-Oasis North America announce
The US Consumer Floral Tracking Survey
Surveying over 1,200 randomly-selected floral-buying households throughout the US and comparison with prior P&P national consumer surveys conducted in 2000, and 1996. For 2008, The US Consumer Floral Tracking Survey assesses the following:
1) Floral Purchasing Metrics - - who buys, what do they buy, where do they buy, and how much do they spend? . . . and how has that changed over the past decade?
2) Floral Outlet Market Shares - - Of the total "pie" for cut-flower and potted plant spending, what share does each floral outlet now claim? . . . and how has that changed over the past decade? . . . Identifies floral shares for Florist Shops, Supermarket Florists, Discount & Super-Discount Stores, On-line (Internet), Garden Centers, Home/Hardware Centers, National 800 Numbers, Farmer's Markets, Wholesale Stores, Street Vendors, Mail-Order Catalogs, and Convenience Stores.
3) Floral Outlet Performance - - how do consumers perceive the floral-product offerings, services, selection, value and image of the various outlets that market floral products (over 30 performance attributes measured across 10 floral-outlet classes) . . . and how has that performance perception changed for each type of floral outlet? . . . which outlets have improved their performance? . . . and which outlets show performance declines?
4) Consumers' Satisfaction and Future Buying Intentions at each Outlet - - Which floral outlets most satisfy consumers today? . . . and which outlets largely generate dissatisfaction among consumers? . . . which floral outlets are likely retaining customers with repeat purchasing? . . . which floral outlets are gaining and losing customers at the same rate (Churning)? . . . and which floral outlets are predicted to lose customers?
5) Consumers' Value Propositions and "Drivers" to Purchasing Behavior - - What floral-product offerings services, and perceptions of the floral offering drive customer satisfaction & floral purchasing at the outlet? . . . Just what are the key "Value Propositions" of consumers today? . . . and how does that compare to a decade ago? . . . In what areas should the floral-outlets focus to gain floral sales? . . . and to gain repeat purchasing?
6) Demographic Profile of Floral-Buying Consumers - - What are the key floral-buying consumer groups today? . . . and how has that changed over the past decade? . . . How do the above metrics (Floral Purchasing, Outlet Performances, Outlet Market Shares, Consumer Satisfaction & Future Buying Intentions, and Consumers' Value Propositions) vary across 25+ consumer demographic groups (age, income, education, US regions, urbanization, and household-composition groups)?
Where is the US consumer floral market headed?
Collectively, the P&P consumer research answers the following: Who are the floral consumers of today? . . . What are they buying? . . . How much are they spending? . . . Where are they buying? . . . Why are they buying? . . . How are the specific floral outlets performing? - - their strengths and their weaknesses? . . . In what areas should the floral outlets focus to gain more floral sales? . . . and . . . How has ALL of this changed over the past decade?
Who can Benefit from this Consumer/ Floral Outlet Research?
This research is useful for all floral-related companies involved in market planning & strategy, retail competitive analysis, distribution-channel strategy, consumer-market segmentation, floral-product trend analysis & demand forecasting, and all companies considering entering the US floral industry (e.g. new florists, wholesalers, importers, and suppliers).
Prince & Prince and Smithers-Oasis North America will release more information later this year on this exciting consumer research endeavor: The US Consumer Floral Tracking Survey!
Click HERE for More Survey Details
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
phone: 614-299-4050; E-mail: FloralMktResearch@att.net