P&P Market Reports

A Prince & Prince Market Report

The US Teenager Floral Market

Market Size & Scope, Purchasing Trends, and Teenager Priorities

Dr. Thomas L. Prince

Dr. Timothy A. Prince

Prince & Prince, Inc.

Columbus, OH USA

FloralMarketResearch.com

Release Date: Feb. 2010

The US Teenager Floral Market

Report Synopsis

A 20-page written report with 9 data charts and 2 tables.

You likely know that teenagers influence Valentine's Day floral purchasing . . . but that's not even half of it! . . . This P&P report clearly shows you the six key holidays, occasions and events where teenagers significantly increase household floral purchasing . . . and the three cut-flower categories garnering the biggest teen interest!

Here's a small excerpt from the P&P Teenager Market Report . . . "From the P&P consumer data, the total US floral spending attributed to teenagers is estimated at about $300 million dollars (USD). This value is the additional household floral spending attributed specifically to teenagers within the household. Although this level of teenager floral purchasing may be considered "small", given the overall size of the US floral market, teenager purchasing is a growing factor contributing to overall US floral demand. In 2007, over one-fifth (22%) of US floral-buying households had at least one teenager present within the household. And while the overall 2007 US floral spending per household has declined slightly since 2000 (although the total number of US households has increased since 2000), the level of cut-flower spending by teenagers has increased dramatically since 2000 (up 38%). Thus, it is imperative for the floral industry to have more specific knowledge of this relatively small, yet growing young floral segment, a segment that will undoubtedly influence and shape the future floral-buying marketplace in the US."

This P&P Teenager Market Report provides you that specific knowledge of the US teenager floral market. Following are the key report topics:

Introduction

Teenager Market Size

Scope of Teenager Floral Purchasing

Key Floral Categories Purchased

Teenager Usage of Floral Products

Teenager Motivations Driving Purchasing

Summary

In this challenging economic environment, members of the floral industry, and especially floral retailers, are looking for market opportunities that likely have a good "Pay-Off!". And P&P believes the information provided in this report clearly shows that "Teenager" opportunity, and provides guidance for the floral industry to operationalize and garner that market opportunity. And while the current economy has "dampened" some of the teenager-floral growth trends (some dampening detailed in the report), the overall long-term floral trends remain intact.

Ordering the P&P Teenager Market Report

This exclusive 20-page written report is priced at only $40. For members of the floral industry, if you wish to purchase the complete P&P Teenager Market Report, just e-mail or call P&P with your name, company name, and complete billing address, and indicate that you wish to order the P&P Teenager Market Report. The report is provided as a password-protected pdf file that will be e-mailed to you within two business days of order receipt (usually the next day). P&P will invoice for payment.

The information in this report has been compiled from P&P's US Consumer Floral Tracking Survey conducted in 1996, 2000, and the Fall of 2007. The complete P&P Tracking Survey is now available on CD . . . http://www.floralmarketresearch.com/ConsumerResearch.htm Smithers-Oasis North America was the 2007 sponsor for the P&P consumer research update.

If you have any questions about the P&P Teenager Market Report, please do not hesitate to contact P&P by e-mail or by telephone.

Call or e-mail Prince & Prince to order report: 614-299-4050; FloralMktResearch@att.net

Valentine's Day Market Report

WF&FSA November Open Talk Audio Conference, Tuesday, November 17th, 2009 @ 3:00pm EST . . . and Now Available as a P&P Market Report!

Why Valentine's Day Is A "Recession Proof" Floral Holiday!

. . . and with More Opportunities for Sales Growth!

Drs. Tom & Tim Prince, Prince & Prince, Inc.

This Prince & Prince (P&P) presentation will review key consumer data from the 2007 P&P US Consumer Floral Tracking Survey related to floral purchases for Valentine's Day. The presentation will show the overall size, strength, & resiliency of Valentine's Day as a key floral holiday in the US. From the consumer trend data, and in light of the current US recessionary climate, P&P will detail new opportunities for floral wholesalers & suppliers to maintain or expand sales for Valentine's Day. Specifically, P&P presentation will show:

	The overall size of the Valentine's Day floral market in the US, and its sheer importance to floral wholesalers & suppliers.
	The trends in consumer "Age Group" purchasing and "Teenager in Household" purchasing for Valentine's Day.
	The consistency in household floral purchasing for Valentine's Day across the past decade, and throughout regions of the US.
	The trends in "penetration" of Valentine's Day purchasing across the households' floral budget, and across levels of household income.
	The profile of Valentine's Day floral purchasing in US central cities of metro areas, towns, rural areas, and in the suburbs of metro areas.
	By understanding consumers' perception of floral "Value", successful strategies for floral wholesalers and suppliers can be readily identified.

As the US market headed into recession in 2007, several consumer floral gifting occasions flagged, but Valentine's Day largely maintained its relatively high level of consumer floral purchasing. This P&P presentation will identify no less than FOUR key opportunities for wholesalers & suppliers to maintain or expand Valentine's Day sales, all supported by the P&P consumer research. These relate to Product Offerings, Pricing Strategies, Consumers' Perception of Value, and Wholesalers' Service Emphasis.

Don't miss this exciting and revealing presentation that will likely change the way you view the Valentine's Day Holiday - - for the better!

This Prince & Prince (P&P) "Slide Show" presentation (50 slides) is now available as a P&P Market Report, and is priced at $40.

To Order the P&P Report: Call or E-mail P&P with your name, company name, and complete billing address, and indicate that you wish to order the P&P Valentine's Day Market Report. The report is provided as a password-protected pdf file that will be e-mailed to you within one or two business days of order receipt (usually the next day). P&P will invoice for payment.