FloralMarketResearch.com - - The site for Floral Marketing Research
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The 2005 US Retail Florist Tracking Study (Florists' Product, Marketing, Service, & Operational Trends Across 1998, 2003, and 2005 Studies) 2005 On-Site Power-Point Seminar Also Available
Over 1,000 randomly-selected
retail florists
throughout the US identify their current mix & form of cut flowers,
potted plants, and non-perishables. This research also reveals
momentum trends for product usage of 85 floral crops and over 30 hardgood/accessory
"gift shop" items. Also profiled
are florists’ service offerings, operational trends, types of sales
(sympathy, party/wedding, commercial, wire/web, etc.), mode of sale
(in-store, wire, web/Internet), direct sourcing of floral products
(by-passing local wholesalers), and florist performance
measures. Trend comparison with 1998 and 2003 Prince & Prince
tracking studies. All findings are
segmented by ten Census regions, market urbanization, age of florist
owner, and florists’ annual sales. Click on "More
Details" for a fuller description of this research.
2005 Power-Point Seminar Available
Either as an On-Site Presentation, or as a "CD Only" Product. Seminar on CD - Click HERE for Details. A comprehensive seminar showing
where the US florist has been, where it is now, and where it
is likely headed. Key market trends readily identified in
colorful bar charts and data tables. Older 2003 Report ( 250+ pages ) . . . . . . was $395, now
$195 (US Dollars) More Seminar Details (Click Here) (Call or e-mail Prince & Prince for on-site seminar pricing information: 614-299-4050; FloralMktResearch@att.net ) |
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Trends in Mass-Market Floral Buying, Operations, Sourcing, and Merchandising - 2003 Edition Research Co-Sponsored by the Super Floral Show 2003 Report & Seminar |
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research updates and expands upon our 1995 and 2000 studies of floral mass-market
buyers. The 2003 research surveyed 90 key
mass-market floral buyers in the US and Canada, representing purchasing
for nearly 21,500 stores, and $3.3 billion in floral product sales.
Where possible, comparisons are made with year 2000 and 1995 study
findings. The report clearly identifies trends in floral buying
practices, cut-flower
sourcing, operations, buyer priorities, and reveals trends in floral
product emphasis, marketing strategies, and merchandising practices.
2003 Report, 175 pages . . . . . . was $395, now $295 (US Dollars) Seminar on CD Only, Also Available, Click HERE for Details. More Report & Seminar Details (Click Here) (Call or e-mail Prince & Prince to order report, or for on-site seminar pricing information: 614-299-4050; FloralMktResearch@att.net |
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Consumers Rate Their Floral Outlets - 2000 Update |
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| Over 1,000
randomly-selected floral-buying
households evaluate the product & service offerings of businesses
marketing floral products in the US (florists, supermarkets, garden
centers, discount stores, home centers, farmer's markets, 800-services,
Internet services, and others). This report identifies the key strengths &
weaknesses of the major floral outlets. It also includes
historical outlet
trend comparisons on 29 attributes (2000 vs. 1998 vs. 1996), outlet shares
for cut flowers, flowering plants, and green plants, consumer
priorities, product types purchased & usage, and consumers’
future intentions for buying. Includes segmentation by Census
region, urbanization, household demographics, and household floral
spending. See Details for Table of Contents and List
of Tables/Figures.
April, 2001, 200+ pages . . . . . was $395, now $195 (US dollars) Add this 2000 Consumer Report to any other P&P Report or CD purchase for just $95 (US Dollars). (Call or e-mail Prince & Prince to order report: 614-299-4050; FloralMktResearch@att.net |
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Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465 phone: 614-299-4050;
E-mail: FloralMktResearch@att.net