FloralMarketResearch.com - - The site for Floral Marketing Research
The P&P SMART Survey
Wholesale Florists . . . Are you REALLY prepared for the Market Re-Bound in 2012? . . . Surely you've cut costs . . . but what about your Market Positioning? . . . Are you communicating the RIGHT messages? . . . And when the re-bound occurs . . . will you get MORE or LESS sales than your key competitors?
Consider the P&P SMART Survey . . . to survey florist shops within your markets . . . to ensure that you have the critical market information for maximal GAINS in your market share!
Wholesalers . . . in this challenging market environment, your GROWTH is largely dependent on your gains in MARKET SHARE! . . . Let Prince & Prince survey your florist markets with the P&P SMART Survey, and reveal to you the market opportunities and the keys to gain market share.
P&P Provides You Valid & Reliable Market Data
The P&P SMART Survey is a "blinded" mail survey, providing you the most valid & reliable market data possible. Survey respondents have no knowledge of the wholesaler or supplier in the market that is sponsoring the survey (thus reducing response bias), and the identity (business name) of the survey respondent is also anonymous (resulting in more valid reporting - - P&P only collects business characteristics of the respondents, not their particular business name). Thus, P&P surveys generate a more broad-based, unbiased survey response from the marketplace, not the biased "lovers & haters" response typical of Internet-based surveys (Most Internet-based surveys are NOT anonymous, as the respondents' e-mail or IP address is attached to the survey response.)
In addition, all the questions in the P&P SMART Survey have been pre-tested statistically to unsure measurement reliability. All survey questions have a certain level of "measurement error", but P&P minimizes this level of survey error with their pre-tested questions (P&P has "tossed out" the clunkers!). Simply asking questions in a survey can certainly provide one data, but the reliability of that survey information will always be in question, unless tested for measurement reliability. With the P&P SMART Survey, P&P ensures their clients are provided with valid & reliable market information. You deserve nothing less from a reputable market information provider!
P&P Gets You the Market Information You Need!
The P&P SMART Survey is a standardized mailed survey with limited customization to get you the market information you need at an affordable cost. The 4-page survey is tailored to your market, assessing florist perceptions of your business and those of key NAMED competitors that also service your market. The survey assesses florist sales, sales growth, purchasing from local wholesalers/ suppliers (and direct sources), perceptions of supplier performance, and several "outcome" measures (florist satisfaction with wholesalers/ suppliers, loyalty buying, and florists' future intentions to buy from suppliers), and business characteristics of florists.
From this collection of market data, P&P assesses your market share, shares of key competitors, your market positioning (product & service strengths & weaknesses) and those of competitors. P&P's unique model analyses also identify the key priorities of florists - - those factors that most drive florist satisfaction and purchasing from wholesalers/ suppliers. Thus, all of the management information provided is on a prioritized basis, allowing P&P's clients to FOCUS! . . . to capitalize on key market opportunities! . . . to leverage key market strengths! . . . and to shore-up the most important weaknesses! Overall, the P&P SMART Survey reveals the salient market strategies for business success, and GAINS in market share! And P&P has demonstrated PROVEN gains in floral share for clients that have utilized the the P&P SMART Survey to better understand their markets!
P&P presents you the SMART Survey information in a one-day, on-site, Power-Point slide presentation, with plenty of time for questions and discussions of possible short & long-term strategies. Let P&P broaden your knowledge of the market, and assist in POSITIONING your business for maximal gains in market share . . . all with the P&P SMART Survey!
Call or e-mail Prince & Prince today to request a no-obligation proposal . . . for a P&P SMART Survey conducted in your market . . . for GAINS in your market share!
Prince & Prince, Inc., PO Box 2465, Columbus, OH 43216-2465
Telephone: 614-299-4050; E-mail: FloralMktResearch@att.net