Articles authored by Drs. Tom & Tim Prince, Prince & Prince, Inc.

Article #

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77

Florists Expand Novelty Cut Flowers.  The Flower Book, 2005.  Cenflo Publication,  Jan.  2005

76

Florists Invest in Designing and Delivery to Thwart Market Competition.  Flower News,  Dec. 4,  2004

75

For Floral Wholesalers, Local Markets Matter!  Flower News,  July 24,  2004

74

New Research Reveals Owner-Age Profile of U.S. Retail Florists.  Flower News,  Sep. 27,  2003

73

Sympathy Flowers: Challenges & Opportunities.  Floral Management,  July,  2003

72

Consumer Demand Trends for Potted Azaleas.  Greenhouse Grower, April,  2003

71

Consumer Demand Trends for Easter Lilies.  Greenhouse Grower, Mar.,  2003

70

Profiling Perennial Producers.  Greenhouse Grower, Feb.,  2003

69

Consumer Demand for Poinsettias May Be Brighter Over the Next Decade.  Flower News, Nov. 23, 2002

68

Business Performance Drives Customer Satisfaction and Market Share.  Flower News, Nov. 9, 2002

67

FPO Leads More Consumers to Buy Fresh Cut Flowers. Flower News, June 29, 2002

66

FPO Ad Campaign Resonates with Mainstream Consumers. Flower News, March 9, 2002

65

Key Reasons for Self/Home Usage of Fresh Cut Flowers Explored. The Flower Book, Jan., 2002

64

"Superization" Improves Discounters Floral Offering. FLORA Magazine, Nov.-Dec., 2001

63

Get-Well Gifting Market is Ill. Flower News, June 23, 2001

62

Trends in Wholesale Florist Sales Growth. Flower News, February 17, 2001

61

Communication is Key to Improving California Floral Transport. Flower News, Nov. 11, 2000

60

California Cut-Flower Growers Post Sales Growth, Flower News, Aug. 5, 2000

59

Trends in Generational Floral-Buying Behavior, Part III: Floral Products. Flower News, July 22, 2000

58

Trends in Generational Floral-Buying Behavior, Part II: Floral Products. Flower News, June 17, 2000

57

Trends in Generational Floral-Buying Behavior, Part I: Market Shifts. Flower News, Mar. 11, 2000

56

Are Supermarkets Attracting & Retaining Young Floral Buyers? Floral Mass Marketing, Mar. 2000.

55

A Profile of Consumers' Self-Use of Floral Products. Floral Mass Marketing, Nov., 1999.

54

Does Service Drive Sales? (Service Profiles of Retail Florists) Floral Management, Sep., 1999.

53

Florists' Investments Reveal Their Priorities. Flower News, Aug. 14, 1999.

52

Survey Reveals Floral-Buying Behavior of Frequent Grocery Shoppers. Floral Mass Marketing, July/Aug., 1999.

51

Market Demographics Influence Florists' Gift-Item Sales. Flower News, Apr. 17, 1999.

50

A Closer Look at Sympathy Sales. Flowers& Magazine, Feb., 1999.

49

Who's Growing? Who's Not? (Factors affecting florist growth) Floral Management, Jan., 1999.

48

Florists' Silk & Dried Sales Face Challenges. Flower News, Nov. 21, 1998.

47

Sophisticated Demographic Segments Drive Florists' Tropical Sales. Flower News, Oct. 10, 1998.

46

Demographic Shifts Dampen Florists' Rose Sales. Flower News, August 29, 1998.

45

Market Demographics Affect Florists' Novelty Cut Flower Sales. Flower News, August 8, 1998.

44

Florists Guarantee Policy Impacts Future Demand for Cut-Flower Crops. Flower News, May 16, 1998.

43

Flowering Pot Plant Distribution: A Snapshot. Green Profit, May/June, 1998.

42

Florists' In-Store Sales Profiled. Flower News, Mar. 28, 1998.

41

Florists Can Ensure Longer-Lasting Flowers for Customers. Flower News, Dec. 27, 1997.

40

Wholesale Florists Rate Miami Floral Importers. Flower News, Nov. 1, 1997.

39

Research Reveals Surprising Trends in Consumer Floral Use. Flower News, Aug. 16, 1997.

38

Wholesalers' Product Mix Strategies Win Back "Direct Buying" Customers. Flower News, June 21, 1997.

37

Lifestyles of Flower Buyers. Florist Magazine, April, 1997.

36

Profiling Wholesale Florist Growth Trends. Flower News, Mar. 15, 1997.

35

Report Details Household Floral Purchasing for Mother's Day. Floral Mass Marketing, Mar., 1997.

34

Survey Details Floral-Outlet Purchasing for Secretaries Day & Office Decoration. Floral Mass Mktg, Feb., 1997.

33

Consumer Survey Details Easter Floral Purchasing. Floral Mass Marketing, Jan., 1997.

32

What Determines the Mass Market Floral Mix? Floral Mass Marketing, Sep.-Oct. 1996.

31

Examining the Floral Product Mix in Mass Market Operations. Floral Mass Marketing, July-Aug. 1996.

30

Florists' Non-Perishables Component Shows Decline. Flower News, Feb. 17, 1996.

29

Who Pre-Books Poinsettias - And When? Greenhouse Grower, Feb. 1996.

28

FMA Report: Mass-Market Sourcing from Wholesale Florists. Floral Mass Marketing, Nov.-Dec. 1995.

27

Prince & Prince Release Results of the Pompon-Grower Survey. Flower News, Oct. 21, 1995.

26

FMA Report: South American Farm-Direct Bouquets. Floral Mass Marketing, Sep.-Oct. 1995.

25

Guarantee Products to Ensure Customer Satisfaction. Flower News, July 23, 1994.

24

Florists Rate Satisfaction with Domestic and Imported Rose Brands. Flower News, June 4, 1994.

23

Consumer Panels Are Popular But May Lowball Floral Buying. Flower News, Apr. 30, 1994.

22

What the Heck Is a Disbud? Answered in Recent Study. Flower News, Apr. 2, 1994

21

Consumer Use & Satisfaction with Potted Mums in the Home. Floral Mass Marketing, May-June, 1993.

20

Assuring Reliability & Validity of Market Surveys. Flower News, May 29, 1993.

19

Retail Florist Industry Growth in a Changing Economy. Flower News, Apr. 17, 1993.

18

What Price Will Consumers Pay for Chrysanthemum Quality? Floral Mass Marketing, Jan.-Feb., 1993.

17

Consumer Study Reveals Holiday Uses for Potted Chrysanthemums. Floral Mass Marketing, Nov.-Dec., 1992.

16

Compare Focus Groups and Market Surveys. Flower News, Nov. 28, 1992.

15

Clinical Trials: A New Testing Method. Flower News, Oct. 3, 1992.

14

Mum-Usage Trends Help to Provide a Merchandising Focus. Floral Mass Marketing, July-August, 1992.

13

Value-Based Pricing Versus Cost-Plus Pricing. Flower News, July 11, 1992.

12

Flower Color & Form Influence Consumer Mum-Purchasing Behavior. Floral Mass Marketing, May-June, 1992.

11

Florist Delivery Charges: Take a Marketing Perspective. Flower News, Mar. 28, 1992.

10

Value of Mum Longevity & Care Information Revealed. Flower News, Feb. 22, 1992.

9

Consumers' Mum-Purchasing Behavior Revealed in Tests. Flower News, Jan. 11, 1992.

8

In-Town and Truck-Route Services of Wholesale Florists. Flower News, Oct. 26, 1991.

7

Industry Responds to Issues Relating to Grading Standards. Flower News, Sep. 7, 1991.

6

Seeley Conference Elicits Comparison of Florists & Supermarkets. Flower News, Aug. 17, 1991.

5

State Demographic Trends Shape Consumer Floral Buying. Flower News, July 13, 1991.

4

Marketing Versus Promotion: Understanding the Difference. Flower News, June 29, 1991.

3

Supermarket Floral Buying Psyche Revealed: Four Buyer Groups. Floral Mass Marketing, May-June, 1991.

2

Competitive Pressures Drive Wholesalers' Strategies. Flower News, May 25, 1991.

1

Floral Freshness Versus Longevity: Understanding the Difference. Flower News, Mar. 30, 1991.