FloralMarketResearch.com - - The site for Floral Marketing Research
CONSUMER FLORAL SEMINAR
The Updated P&P Consumer Floral Seminar:
"The U.S. Consumer Floral Tracking Survey, 2014 Edition"
Dedicated to helping the U.S. floral industry re-build the floral market . . . holiday by holiday . . . occasion by occasion . . . and through no occasion at all! (self-usage of floral, and for home decoration)
The Prince & Prince (P&P) U.S. Consumer Floral Tracking Survey, 2014 Edition is now available as an on-site seminar presented at your business location. Contact P&P for seminar pricing and scheduling.
Details of Floral Market Metrics Captured in
The Prince & Prince U.S. Consumer Floral Tracking Survey, 2014 Edition
Survey sample comprises a probability-based, random selection of over 900 floral-buying households throughout the United States in 2013, and comparison with similar P&P Floral Tracking Surveys conducted in 2010 (over 1,000 randomly-selected households), and in 2007 (over 1,000 randomly-selected households). The tracking survey captures specific changes in consumer floral-purchasing and the priorities of consumers before and after the U.S. recession. All survey findings grouped by consumer demographics to identify trends for specific floral-buying groups.
Level of Floral Spending Over the Past Year ( Household Dollar Spending )
Incidence of Household Purchasing of Specific Floral Products
Potted Plant Product Purchasing
Incidence of Purchasing Floral for Specific Holidays, Occasions, & Events
Social Media Usage Profile of U.S. Floral-Buying Households
Consumer Floral Purchasing at the Major Floral Channels
( Level of Fresh Cut Flower & Indoor Potted Plant Spending at the Floral Channels )
Each Household Names the Business of Floral Purchasing, and Classifies the Business into 10 Floral Channels
Florist Shop, Supermarket Florist, Super-Discount Store, Internet/ National 800-Numbers,
Garden Center, Home/ Hardware Center, National 800-Number, Street Vendor,
Farmer's Market, Convenience Store, Wholesale Store, and Other Channels Specified
( Prince & Prince Corrects Any Channel Mis-Classification in Respondent Reporting )
Consumer Evaluation of the Floral Channels
(Measures 15 Performance Factors that Describe the Floral Channels,
and Each Household Evaluates Up to 3 Floral Businesses Where they Purchase.)
Computed Model Parameter Estimates
Identifying the Behavioral Drivers to Consumer Floral Purchasing
Defines Key Drivers to Consumer Floral-Purchasing Behavior
Models How the Above 15 Outlet Performance Factors Influence Consumer Floral Purchasing, Satisfaction, and Future Intention to Purchase Floral Products at the Floral Channels.
U.S. Consumer Household Demographics Measured
Urbanization Level of Household Location
Age of Householder
Highest Level of Education in Household
Tracking Analysis of All Survey Metrics Over Time
The P&P U.S. Consumer Floral Tracking Survey, 2014 Edition
Perspectives on the Past! . . . and Insight to the Future!
( Call P&P to Schedule the Consumer Floral Seminar this Year! )
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
phone: 614-299-4050; E-mail: FloralMktResearch@att.net
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