At Least 1,500 Surveys Randomly Distributed to Households in Your Market  (the sample has the properties of a probability sample, allowing extrapolation of study findings to the marketplace at large).
	Each Survey Collects over 100 Metrics about Consumer Floral-Buying Behavior in Your Market  (who buys, what they buy, where they buy, how much they buy, and why they buy at specific floral outlets).
	Surveys Completed by Floral Buyers in Your Market, and Mailed Back to P&P for Statistical Analysis, Interpretation, and Report Presentation.
	Surveys Are Anonymous  - - -  The Survey Respondents have No Knowledge Which Floral "Player" is Sponsoring the Research,  thus Minimizing Any Potential Bias in Response.

MARKET ANALYSIS

	Surveys Capture the Consumer Floral-Buying Behavior of Your Specific Market  (and regions within your market).
	Floral Outlets include Named Florists, Supers, Clubs, 800/Internet, etc. in Your Market.
	Identifies WHAT Households Buy (12 product categories), WHERE They Buy (13 outlet types identified), and HOW MUCH They Spend (cut-flower and potted plant spending).
	Reveals Specific Cut Flower and Potted Plant Purchasing in Your Market.
	Identifies the Occasions/Holidays/Events of Floral Buying (over 20 categories), as well as Consumer Self-Purchasing of Floral Products in Your Market.
	Provides a Complete Demographic Profile of Floral Buyers and Floral Purchasing in Your Market  - - -  Eight Key Demographic Measures (e.g. age, household income, education level, urbanization level, floral budget, etc. ) Including Local Regional Breakdowns.
	Identifies New Market Opportunities for Your Floral Business.

FLORAL BUSINESS/ COMPETITIVE ANALYSIS

	Evaluates Your Product/Service Performance (on over 30 attributes) and Shows Your Competitive Market Position  - - -  How Your Floral Business Compares on a Product/Service/Image Basis with Key Named Competitors!
	Identifies the "Core Performances" on which Your Market Evaluates Floral Outlets.
	Reveals Your Level of Customer Satisfaction and Your Floral Market Share  - - -  Compared with the Satisfaction and Share of Key Named Competitors!
	Identifies the Market's Future Intentions for Floral Buying at the Outlets  - - -  Shows the Floral Businesses that Are Likely to Gain Share,  and Those Likely to Lose Share.
	Also Shows how the "National Marketers" are Performing in Your Local Market  - - -  Their Strengths & Weaknesses.
	Identifies the KEY VALUE PROPOSITIONS of consumers in your Market  - - -  Identifies the Key Factors that Drive Customer Satisfaction and Floral Purchasing in Your Market  - - -  Shows Where You Need to Focus!
	All Survey Findings Segmented by Consumer/Household Demographics and Local Regions to Identify the Market Opportunities and Competitive Strategies for Specific Market Segments.
	Reveals What You Need to Do to Capture More Floral Buyers, and Shows How to Get Buyers to Purchase More from Your Floral Business.
	Optional Media Profile Reveals Newspapers Most Read,  Radio Stations Most Listened To, and Internet Usage by Floral Buyers in Your Market  - - -  Used to Best Target Your Ad Dollars!

PRESENTATION OF RESEARCH FINDINGS

	P&P Provides a Comprehensive, One-Day, On-Site Power-Point Presentation of Research Findings (over 250 slides of market information), with Ample Time for Discussion of Strategic Implications for Your Floral Business.
	The Power-Point Presentation is Also Provided to Your Business on CD for Future Reference, and the Power-Point Slides Are Very Useful for In-House Staff Education.
	All Market Research Findings, and Any Information Shared with P&P During the Conduct of the Research is Held with Strictest Confidence, and is Not Shared with Any Other Party.  .  .  Ever!
	P&P Offers the Option of Tracking Your Market Research Findings Over Time (perhaps every 2 or 3 years) Through Future Surveys and Trend Analysis.

How is this market research affordable for florists?

	P &P has Developed a Pre-Tested, Standardized Survey Instrument with Limited Customizability that Substantially Reduces Survey Costs.
	The P&P Standardized Survey Instrument and Survey Measures/Formats have been Pre-Tested Extensively in National and Local Market Research for Florists, which Ensures High Reliability and Validity of the Market Information Collected.
	P&P's Novel Survey Methods Allows Us to Streamline Our Statistical Processing and Reporting of the Survey Information, Saving Us Time & Effort, and We Pass These Costs Savings On to You.
	The Advertising Efficiencies and Cost Savings Gained through Use of the Optional "Media Profiler" can Largely Subsidize the Costs of the Survey Research.