PRINCE & PRINCE (P&P)
ANNOUNCES . . .
LOCAL MARKET
SURVEYS FOR FLORISTS
Conducted in
your Market . . . for your Benefit!
HIGHLIGHTS OF WHAT YOU GET FROM
THE P&P LOCAL MARKET SURVEY:
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At Least 1,000 Surveys Randomly Distributed to
Households in Your Market (the sample has the properties of a
probability sample, allowing extrapolation of study findings to the
marketplace at large).
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Each Survey Collects over 100 Metrics about
Consumer Floral-Buying Behavior in Your Market (who buys, what they buy,
where they buy, how much they buy, and why they buy at specific floral
outlets).
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| Surveys Completed by Floral Buyers in Your
Market, and Mailed Back to P&P for Statistical Analysis, Interpretation,
and Report Presentation.
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| Although the
P&P Survey Comprises a Mailed Survey Instrument, Respondents also Have a
Web-Survey Option for Survey Completion Via a P&P Web Link.
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Surveys Are Anonymous - - - The
Survey Respondents have No Knowledge Which Floral "Player" is
Sponsoring the Research, thus Minimizing Any Potential Bias in Response.
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MARKET
ANALYSIS
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Surveys Capture the Consumer Floral-Buying Behavior
of Your Specific Market (and regions within your market).
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Floral Outlets include Named Florists,
Supers, Clubs, 800/Internet, etc. in Your Market.
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Identifies WHAT Households Buy
(over 12 product
categories), WHERE They Buy (13 outlet types identified), and HOW MUCH They
Spend (fresh cut-flower and potted plant spending).
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Reveals Specific Cut Flower and Potted Plant
Purchasing in Your Market.
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Identifies the
Occasions/ Holidays/ Events of
Floral Buying (over 20 categories), as well as Consumer Self-Purchasing of Floral Products in
Your Market.
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Provides a Complete Demographic Profile of
Floral Buyers and Floral Purchasing in Your Market - - - Eight
Key Demographic Measures (e.g. age, household income, education level,
urbanization level, floral budget, and composition of the household ) Including Local Regional Breakdowns.
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Identifies New Market
and Product/ Service Opportunities for Your Floral Business.
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FLORAL
BUSINESS/ COMPETITIVE ANALYSIS
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Evaluates Your Product/Service Performance
(on over 30 attributes) and Shows Your Competitive Market Position - -
- How Your Floral Business Compares on a Product/ Service/ Image Basis
with Key Named Competitors!
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Identifies the "Core Performances"
on which Your Market Evaluates Floral Businesses.
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| Reveals Your Level of Customer Satisfaction
and Your Floral Market Share - - - Compared with the
Satisfaction and Share of Key Named Competitors.
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Identifies the Market's Future Intentions
for Floral Buying at the Businesses/ Channels - - - Shows the Floral
Businesses that Are Likely to Gain Share, and Those Likely to Lose
Share.
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Also Shows how the "National
Internet Marketers" are Performing in Your Local Market - - - Their
Strengths & Weaknesses.
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Identifies the KEY VALUE PROPOSITIONS of
consumers in your Market - - - Identifies the Key Factors that
Drive Customer Satisfaction and Floral Purchasing in Your Market - - - Shows Where You Need to Focus!
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All Survey Findings Segmented by
Consumer/ Household Demographics and Local Regions to Identify the Market
Opportunities and Competitive Strategies for Specific Market Segments.
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Reveals What You Need to Do to Capture More
Floral Buyers, and Shows You How to Get MORE Buyers to Purchase MORE OFTEN from Your Floral
Business (Increasing Customer Loyalty!).
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Optional Media Profile Reveals Newspapers Most Read,
Radio Stations Most Listened To, and Internet Usage by Floral Buyers in Your
Market - - - Used to Better Target Your Ad Dollars!
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PRESENTATION
OF RESEARCH FINDINGS
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P&P Provides a Comprehensive, One-Day,
On-Site Power-Point Presentation of Research Findings (over 250 slides of
market information), with Ample Time for
Discussion of Strategic Implications for Your Floral Business.
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The Power-Point Presentation is Also
Provided to Your Business on a Flash Drive for Future Reference, and the Power-Point
Slides Are Very Useful for In-House Staff Education.
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All Market Research Findings, and Any Information
Shared with P&P During the Conduct of the Research is Held with
Strictest Confidence, and is Not Shared with Any Other Party. .
. Ever!
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P&P Offers the Option of Tracking Your
Market Research Findings Over Time (perhaps every 3 or 4 years) Through Future
Surveys and Trend Analysis.
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How is this market research
affordable for florists?
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P &P has
Developed a Pre-Tested, Standardized Survey Instrument with Limited Customizability that
Substantially Reduces Survey Costs.
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The P&P
Standardized Survey Instrument and Survey Measures/ Formats have been
Pre-Tested Extensively in National and Local Market Research for Florists,
Among Consumer Floral Buyers, which Ensures High Reliability and Validity of the Market Information
Collected.
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P&P's Novel
Survey Methods Allows Us to Streamline Our Statistical Processing and
Reporting of the Survey Information, Saving Us Time & Effort, and We
Pass These Costs Savings On to You.
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The Advertising
Efficiencies and Cost Savings Gained through Use of the Optional "Media
Profiler" can Largely Subsidize the Costs of the Survey Research.
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CONTACT
PRINCE & PRINCE
Call or E-mail Prince & Prince for Your
Free, No-Obligation Proposal Outlining Our Market Research Services and Cost Estimates for
Your Particular Market.
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