FloralMarketResearch.com - - The site for Floral Marketing Research
PRINCE & PRINCE (P&P) ANNOUNCES . . .
Florists 2010: State of the Industry and Future Prospects
Prince & Prince Updates Their Tracking Research of the US Retail Florist Industry
The P&P US Retail Florist Tracking Survey:
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A Large Comprehensive Tracking Survey of Florist Shops in the US. |
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Surveys Fielded in the Early Spring to Early Summer of 2011. |
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Identifies the Changing Business Structure of the Retail Florist Industry. |
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Shows Overall Sales Trends, and Trends for Numerous Sales Categories. |
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Reveals Florists’ Financial Condition, Sales Growth/ Declines, & Future Prospects. |
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Identifies Changes in Florists’ Product Mix (Hardgoods, Cut Flowers, & Potted Plants). |
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Assesses Changes in the Cut-Flower Mix (Basics, Roses, Novelties, Tropicals, Fillers). |
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Shows Usage Trends for 60 Cut-Flower Species, 20 Potted Plants, & 30 Gift-Shop Items. |
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Reveals Changes in Florists’ Sales Modes (In-Store, Wire, Web, Telephone, etc.). |
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Shows Changes in the Type of Florist Sales (Party/Wedding, Sympathy, Commercial). |
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Tracks Trends in Service Offerings, Marketing Practices, & Shop Operations. |
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Identifies Long-Term Trends by Tracking Metrics from 2003 to 2005, and to 2010. |
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Model Analyses Reveal the Florist Strategies that Lead to Business Success. |
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Findings Grouped by 10 US Regions, Florist Annual Sales, Urbanization, and Age of Owner. |
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Prince & Prince will be Developing the Database and Analyzing the Data (Model Building) this Summer/Fall, and will be Offering On-Site Seminars to Interested Parties Next Year (Contact P&P for more details). P&P also will likely update several of their "Feature Articles" about Florist Shops on the P&P Web Site. |
Topics Covered in P&P’s
"Florists 2010" Tracking Survey
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Florist Study Objectives |
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Survey Validity & Reliability |
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Characteristics of Florists (Profiles Sales/Size, Age-of-Owner, Urbanization, & US Regional Trends) |
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Overall Florist Sales Levels |
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Florist Sales Growth |
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Florist Profitability |
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Single vs. Multiple Shops |
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Other Business Activities of Florists |
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Type-of-Sales Profile |
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In-Store (In-Person) Sales |
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Wire Order Sales |
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Web/ Internet Sales |
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Sympathy Sales |
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Commercial Sales |
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Wedding and Party Sales |
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Florist Product Mix – Cut Flowers, Potted Plants, Bedding Plants, Silks & Drieds, /Food Baskets, & Gift-Shop Items |
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Type-of-Sale Influence on Florists' Product Mix |
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Florist Cut Flower Mix |
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Type-of-Sale Influence on Florists' Cut-Flower Mix |
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Florist Cut Form Mix (e.g. arrangements, bouquets, hand-tieds, corsages, single stems) |
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Type-of-Sale Influence on Florists' Cut Form Mix |
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Florist Potted Plant Mix |
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Type-of-Sale Influence on Florists' Potted Plant Mix |
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Product Momentum Trends (Florists indicating product categories with increasing usage). |
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Rose Momentum (5 categories) |
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Rose Source Momentum (Country/Region of Origin; 6 categories) |
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Basic Cut Momentum (8 categories) |
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Novelty Cut Momentum (32 categories) |
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Tropical Cut Momentum (12 categories) |
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Filler Flower Momentum (12 categories) |
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Potted Plant Momentum (20 categories) |
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Hardgoods/ Gift-Shop Item Momentum (32 categories) |
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Direct Buying (by-passing wholesalers) |
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Florists’ Future Intentions for Buying Fresh Cut-Flowers Direct |
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Florists’ Future Intentions for Buying Hardgoods/ Gift-Shop Items Direct |
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Florists’ Internet Purchasing |
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Florists’ Future Intentions for Internet Purchasing |
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Florists’ Delivery Services (6 metrics) |
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Florists’ Cut-Flower Guarantees |
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Profile of Florists' Service Offerings (12+ metrics) |
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Profile of Florists' Operational Measures (20 metrics) |
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Florist Success/ Growth Strategies (database modeling to uncover florist strategies) |
Above survey metrics (about 200) segmented by 10 US Census regions, five florist sales groups, five market-urban groups, and five age-of-owner groups, revealing the key florist segments leading or trailing the overall US florist-market trends. Survey metrics tracked from 2003 to 2005, and to 2010. Survey findings identify florist industry trends overall, and key trends for specific florist segments.
Prince & Prince, Inc., PO Box 2465, Columbus, OH 43216-2465
Telephone: 614-299-4050
E-mail: FloralMktResearch@att.net