A Large Comprehensive Tracking Survey of Florist Shops in the U.S. (over 1,000 florist shops anticipated to respond to the 2015 P&P florist survey).
	Surveys Fielded in the Summer/ Fall of 2015, with Full-Year Financial Reporting on the 2014 Season.
	Identifies the Changing Business Structure of the U.S. Retail Florist Industry.
	Shows Overall Sales Trends, and Trends for Numerous Sales Categories.
	Reveals Florists’ Financial Condition, Sales Growth/ Declines, Profitability, and Future Prospects.
	Identifies Changes in Florists’ Product Mix (hardgoods, cut flowers, and potted plants).
	Assesses Changes in the Cut-Flower Mix (basic cut flowers, roses, novelties, tropicals, filler cut flowers).
	Assesses Changes in the Potted Plant  Mix (flowering pots, green plants, planters/ dish gardens).
	Shows Usage Trends for 60 Cut-Flower Species, 20 Potted Plants, & 30 Gift-Shop Items.
	Reveals Changes in Florists’ Sales Modes (in-store, wire, web, telephone, etc.).
	Shows Changes in the Type of Florist Sales (party/ wedding, sympathy, commercial).
	Identifies Florists' Buying Practices (direct buying) and Cut-Flower Purchases Via the Internet.
	Reveals the Key Reasons for Purchasing Fresh Cut-Flowers Direct (by-passing local wholesalers).
	Tracks Trends in Florist Service Offerings, Marketing Practices, & Shop Operations (over 30 metrics).
	Identifies Long-Term Trends by Tracking Metrics from 2005 to 2010, and to 2015.
	Model Analyses Reveal the Florist Strategies that Currently Lead to Business Success.
	Findings Grouped by 10 U.S. Regions, Florist Annual Sales, Urbanization, and Age of Owner.

Topics  Covered  in  P&P’s  Retail  Florist  Tracking  Survey

	Florist Study Objectives
	Survey Validity & Reliability
	Characteristics of Florists (Profiles Sales/Size, Age-of-Owner, Urbanization, & U.S. Regional Trends)
	Overall Florist Sales Levels
	Florist Sales Growth
	Florist Profitability
	Single vs. Multiple Shops
	Other Business Activities of Florists (e.g. gift shop, garden center, retail grower, event planning)
	Type-of-Sales Profile
	In-Store (In-Person) Sales
	Wire Order Sales
	Web/ Internet Sales
	Sympathy Sales
	Commercial Sales (B to B)
	Wedding and Party Sales
	Florist Product Mix – Cut Flowers, Potted Plants, Bedding Plants, Silks & Drieds, /Food Baskets, & Gift-Shop Items
	Florist Cut Flower Mix  (e.g. roses, basic cut-flowers, novelties, tropicals, filler cut flowers)
	Florist Cut Form Mix (e.g. arrangements, bouquets, hand-tieds, corsages, single stems)
	Florist Potted Plant Mix (e.g. foliage plants, flowering plants, dish gardens/ planters)
	Product Momentum Trends (Florists indicating product categories with increasing usage)

Rose Momentum (5 categories)

Rose Source Momentum (country/ region of origin; 6 categories)

Basic Cut Momentum (8 categories)

Novelty Cut Momentum (32 categories)

	Tropical Cut Momentum (12 categories)
	Filler Flower Momentum (12 categories)

	Potted Plant Momentum (20 categories)
	Hardgoods/ Gift-Shop Item Momentum (32 categories)
	Level of Direct Buying (by-passing local wholesalers)
	Florists' Reasons for Direct Buying (8 categories)

Florists’ Cut-Flower Purchasing Via the Internet

Florists’ Delivery Services (6 metrics)

	Florists’ Cut-Flower Guarantees
	Profile of Florists' Service Offerings (12+ metrics)

Profile of Florists' Operational Measures (20 metrics)

Florist Success/ Growth Strategies (database modeling to uncover florist strategies)

Above survey metrics (about 200) segmented by 10 U.S. Census regions, five florist sales groups, five market-urban groups, and five age-of-owner groups, revealing the key florist segments leading or trailing the overall U.S. florist-market trends.  Survey metrics tracked from 2005 to 2010, and to 2015.   Survey findings identify florist industry trends overall, and key trends for specific florist segments.