FloralMarketResearch.com - - The site for Floral Marketing Research
| VITA - THOMAS L. PRINCE, PH.D. |
| (prior to founding Prince & Prince, Inc.) |
| President |
| Prince & Prince, Inc. |
| P.O. Box 2465 |
| Columbus, OH 43216-2465 |
| phone: 614-299-4050 |
| www.FloralMarketResearch.com |
| Education |
| Dover High School, Valedictorian, Dover, Ohio, 1976. |
| B.S. with Distinction in Horticulture, The Ohio State University, 1980. |
| M.S. in Horticultural Marketing, The Ohio State University, 1984. |
| Ph.D. Dual program in Marketing & Horticulture, The Ohio State University, 1989. |
| Professional Experience |
| 1990-present |
| President, Prince & Prince, Inc. Conducts market tests and customized surveys of |
| horticultural products & services at the production, wholesaling, retailing, and |
| consumer levels of the floral distribution channels. Marketing & economic consultant |
| to the floral and green plant industries. |
| 1989 - 1990 |
| Post-Doctoral Fellow, The Ohio State University. Global trends in fresh cut-flower |
| production, distribution, and consumption. |
| 1985 - 1988 |
| Graduate Research Associate, The Ohio State University. Market survey planning, |
| implementation, and analysis; Floral marketing research on customer service, floral |
| distribution and logistics; Greenhouse production management and computer software |
| development; Systems analysis and computer modeling. |
| 1984 - 1985 |
| Research Associate on the Greenhouse Operations Management Project, The Ohio |
| State University. Greenhouse operations and management research of the flowering |
| plant industry. |
| 1980 - 1984 |
| Graduate Research Associate, The Ohio State University. Cut-flower distribution |
| research; Consumer preference studies of floral products; Market studies of the |
| floral industry. |
| 1976 - 1980 (summers) |
| Rose grower, Endres Floral Co., New Philadelphia, OH, Rose production and |
| marketing practices. |
| Teaching Experience |
| Instructor |
| Horticulture 525, Horticulture Marketing and Management, 1984. |
| Teaching Asst. |
| Horticulture 523, Greenhouse Floriculture Production, 1984. |
| Guest Lecturer |
| Horticulture 150, Introduction to Horticulture, 1986 - 1988; Horticulture 201, |
| Horticulture Science, 1987. |
| Selected Academic Publications |
| Factors affecting the marketability of roses. 1980. T.L. Prince, J.L. Robertson, |
| and L.H. Chatfield. J. Amer. Hort. Sci.,105(3):388-393, May. |
| Marketing and postharvest management characteristics of the North American rose |
| industry. 1982. T.L. Prince and J.L. Robertson, HortScience, 17(4):558-561, Aug. |
| Segmenting the flowering plant industry by product mix, marketing season, and |
| channel of distribution. 1987. T.L. Prince, D.A. Schilling, J.G. Seeley, W.T. Rhodus, |
| and S.L. Born. ActaHort 203:205-212. |
| Regional differences in retail floral merchandising strategies. 1987. B.K. Behe, |
| T.L. Prince, W.T. Rhodus, and the late J.L. Robertson, ActaHort. 203:157-164. |
| An interactive greenhouse profitability model developed for micro-computers. 1987. |
| W.T. Rhodus, R.D. Taylor and T.L. Prince, ActaHort. 203:33-38. |
| "Production costs" in H.K. Tayama (ed.) Tips on growing potted perennials. 1989. |
| T. L. Prince. |
| Supplier services and their importance to floral retailers in the Midwestern United |
| States. 1990. T.L. Prince, H.K. Tayama, and J.R. Grabner, Jr., HortScience |
| 25(3): 345-358. |
|
Identification of developmental phases in poinsettia. 1990. Y.S. Ali, H.K. Tayama, |
|
T.L. Prince, and S.A. Carver. J. Amer. Soc. Hort. Sci.115(5):728-731. |
|
The relationship between maturity level and splitting in poinsettia. 1990. Y.S. Ali, |
|
H.K. Tayama, T.L. Prince, and S.A. Carver. HortScience, Vol. 25(12):1616-1618. |
| Description of florists' cognitive structure and perceived performance of supplier |
| services through second-order factor analysis. 1991. T.L. Prince, H.K. Tayama, |
| and J.R. Grabner, Jr., J. Amer. Hort. Sci. 116(1):161-165. |
|
Rooted cutting establishment in media containing wetting agent. 1992. Bhat, N.R., |
|
T. L. Prince, H. K. Tayama, and S. A. Carver. HortScience, Vol. 27, No. 1. Jan.. p. 78. |
|
|
| ( Author or co-author of more than 50 articles for the floral industry trade press. ) |
| Special Projects |
| "P.A.S.T.E., Performance Analyzer for Selected Tomato Enterprises", Lotus 1-2-3 |
| Template and Macro Program Development, Hienz-U.S.A., Apr., 1986. |
| "Greenhouse Profitability Micro Computer Model for the Piketon Agribusiness Park", |
| Lotus 123 Template and Macro Program Development, Pike County Development |
| and Energy Management Corp., 1986. |
| "Fresh Cut-Flower Grades & Standards in the 1990's, A Survey of Industry |
| Perceptions", Market Survey Development, Analysis, & Report for the Produce |
| Marketing Association (Floral Division) August, 1990. |
| Honors and Awards |
| Paul Ecke Award, Intercollegiate Floral Judging, 1978 National Champions, |
| Las Cruces, NM. |
| L.M. Ware Award, Best Collegiate Research Presentation, 1980, American Society |
| for Horticultural Science, Fort Collins, CO. |
| President and Vice-President of Pi Alpha Xi, Epsilon Chapter, Horticulture |
| Honorary Fraternity, 1980-81. |
| Selected Conference Presentations |
| "Who's Stealing Your Business," Presentation on the changing floral distribution |
| channels. J. Robertson, co-presenter, 1983 Society of American Florists National |
| Convention, Seattle, WA, July, 1983. |
| "Power Training for the Floral Executive of Today & Tomorrow," M. Chy, A. Felly, |
| and G.L. Staby, co-presenters, PRO Institute, University of San Francisco, San |
| Francisco, CA. March 25, 1984. |
| "New Trends in Marketing," Presentation on market power and conflict in floral |
| distribution. Society of American Florists National Convention, Washington, DC, |
| July 25-28, 1984. |
| "What Does the Consumer Want? Sourcing, Distribution and Utilization of Floral |
| Crops", B. Mass, M. Miller, D. Weaver, and R. Yoder, co-presenters, PRO |
| Institute, St. Lucie, FL, Oct. 11-12, 1984. |
| "Knowing the Numbers Game," Financial management program for florists. 1985 |
| Ohio Florists Short Course, Columbus OH, July, 1985. |
| "Say It With Flowers," Floral merchandising program for the Ohio Hospital |
| Association Gift Shop Expo '86, Columbus, OH, Sep. 25, 1986. |
| "Retail Florist Industry Growth in a Changing Economy," T.A. Prince co-presenter, |
| Central Ohio Regional FTD Meeting, Columbus, OH, Apr. 29, 1993. |
| "Mass-Market Floral Buying & Sourcing Practices - A North American Survey", |
| T.A. Prince, co-presenter, 1995 Ohio International Floral Short Course, Cincinnati, |
| OH, July 11, 1995. |