FloralMarketResearch.com - - The site for Floral Marketing Research
Prince & Prince Announces A New On-Site Seminar for Wholesalers & Suppliers
FLORISTS EVALUATE THEIR WHOLESALERS AND DIRECT SOURCES
Seminar based on the 2006 WF&FSA-sponsored research of US retail florists.
|
Gain knowledge of the key priorities of florists when purchasing from their suppliers . . . wholesale florists and direct sources. | |
|
Know what florists think about their wholesalers . . . how wholesalers perform . . . their key strengths . . . and their weaknesses. | |
|
See where wholesalers stand in comparison with Miami or farm-direct sources, wire-service cut-flower offerings, direct hardgood sources, and gift marts. | |
|
Understand how the "mind-set" of florists may differ from that of suppliers, and how that difference may dilute effective communication with florists. | |
|
Know the key factors that wholesalers can leverage in their business relationships with florists . . . and the key areas where wholesalers may need to "shore-up" their performance. | |
|
Know how florists in the Northern, Southern, and Western regions of the US differ in their priorities, and in the evaluations of their suppliers. | |
|
Understand how large-sized florists (sales > $500,000) perceive their suppliers, and know the key drivers to their purchasing behavior. | |
|
Overall, understand how to "Get Closer" to your florist customers. |
The Seminar Presentation
|
A 3 to 4-hour on-site Power-Point seminar presented to your management team, with Q&A session and ample time for discussion. |
|
Research findings for your particular region(s) of the US highlighted. | |
|
Use this market information to revise or update your strategic plans. | |
|
WF&FSA-members receive a substantial discount on the seminar. |
Call Prince & Prince for cost estimates and scheduling
(614-299-4050), or drop us an e-mail: FloralMktResearch@att.net
Prince & Prince, Inc., PO Box 2465, Columbus, OH 43216-2465 www.FloralMarketResearch.com