Gain knowledge of the key priorities of florists when purchasing from their suppliers . . . wholesale florists and direct sources.

Know what florists think about their wholesalers . . . how wholesalers perform . . . their key strengths . . . and their weaknesses.

See where wholesalers stand in comparison with Miami or farm-direct sources, wire-service cut-flower offerings, direct hardgood sources, and gift marts.

Understand how the "mind-set" of florists may differ from that of suppliers, and how that difference may dilute effective communication with florists.

Know the key factors that wholesalers can leverage in their business relationships with florists . . . and the key areas where wholesalers may need to "shore-up" their performance.

Know how florists in the Northern, Southern, and Western regions of the US differ in their priorities, and in the evaluations of their suppliers.

Understand how large-sized florists (sales > $500,000) perceive their suppliers, and know the key drivers to their purchasing behavior.

Overall, understand how to "Get Closer" to your florist customers.

A 3 to 4-hour on-site Power-Point seminar presented to your management team, with Q&A session and ample time for discussion.