Gain knowledge of the key priorities of florists when purchasing cut flowers from their suppliers . . . wholesale florists and direct sources.

Know what florists think about their wholesalers . . . how wholesalers perform . . . their key strengths . . . and their weaknesses.

See where wholesalers stand in comparison with Miami or farm-direct sources and wire-service cut-flower offerings.

Understand how the "mind-set" of florists may differ from that of suppliers, and how that difference may dilute effective communication with florists.

Know the key factors that wholesalers can leverage in their business relationships with florists . . . and the key areas where wholesalers may need to "shore-up" their performance.

Know how florists in the Northern, Southern, and Western regions of the US differ in their priorities, and in the evaluations of their suppliers.

Understand how "mainstream" florists  ( annual sales of $250,000 to $500,000 ) and large-sized florists (sales > $500,000) differ in their perceptions toward wholesale florists, and for each segment, know the key drivers to their purchasing behavior.

Gain a competitive advantage in the wholesale florist marketplace thru current market knowledge, and knowledge of the dynamics in florist purchasing behavior.

A 4-hour on-site Power-Point seminar presented to your management team by P&P, with Q&A session and ample time for discussion  ( P&P provides the key presentation equipment - - all that is needed is a large screen or light-colored wall for the presentation ).