ANSWERS

FloralMarketResearch.com - - The site for Floral Marketing Research

The US Retail Florist Tracking Seminar

by Prince & Prince

Providing Answers for Today’s Floral Wholesalers, Importers & Distributors

	What marketing opportunities exist in the florist market today, and where are the needs of florists headed?
	What are the recent trends in florists' sympathy sales, commercial (B to B) sales, party/wedding sales, wire-order sales, and Web/Internet sales? . . . Which sales categories are likely to expand in the near future?

What are the key trends in florists' fresh cut-flower sales? . . What fresh cut-flower species are increasing in demand? . . . Which are in decline? . . . Which florist groups are leading the sales trends?. . . What are the major opportunities for floral wholesalers, importers & distributors?

What are the key trends in florists’ direct-buying activity (by-passing of local wholesalers) for roses and other cut flowers? . . . What does the future portend in florists’ direct-buying activity?

How are florists changing their marketing and service offerings to consumers? . . . Are there opportunities for floral wholesalers & importers in meeting florists' changing needs?

What are the trends in florists' sales of arrangements, hand-tied bouquets, loose bouquets & bunches, single stems, and corsages? . . .   How do these trends vary by US region? . . . Which florist groups are leading the sales trends?

What hardgoods/gift-shop items are most in demand? . . . How do these demand trends vary across the US regions? . . . What are the major opportunities for wholesalers in the hardgoods/gift-item arena? . . . What is the current trend in florist direct-buying of hardgoods/gift-shop items (e.g. by-passing local wholesalers)? . . . What are florists' future intentions for direct buying?

What are the key trends in florists' sales of potted flowering plants, foliage plants, and planters/dish gardens? . . . Which potted plant species show the greatest demand? . . . How do these trends vary by US region? . . . Which florist groups are leading the potted plant sales trends?

What groups of florists show the highest overall sales growth? . . . Which groups are most profitable? . . . Are there regional opportunities that could be advantageous for floral suppliers?

Just a Sampling of the Answers Provided by the P&P Florist Seminar

Click HERE for more seminar details.

NOTE: Over 1,000 independent, randomly-selected florist shops throughout the US responded to the P&P florist survey in 1998, and in 2003, and again in 2005.   Overall findings are accurate to a +/- 3% margin of error.   The florist sample is large, allowing for meaningful segmentation analyses.   Thus, the research not only tracks overall florist trends, but trends of specific florist groups (i.e. ten US regional groups, five florist-size (annual sales) groups, owner-age groups, and florist-market urbanization level).

No focus group bias! . . . No focus group chatter! . . . This is Real Market Research!

Call or e-mail Prince & Prince to schedule the Florist Tracking Seminar, on-site, at your location.

Click HERE for details about our "Seminars on CD" offer.

Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
phone: 614-299-4050;   E-mail: FloralMktResearch@att.net

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	What are the key trends in florists' fresh cut-flower sales? . . What fresh cut-flower species are increasing in demand? . . . Which are in decline? . . . Which florist groups are leading the sales trends?. . . What are the major opportunities for floral wholesalers, importers & distributors?
	What are the key trends in florists’ direct-buying activity (by-passing of local wholesalers) for roses and other cut flowers? . . . What does the future portend in florists’ direct-buying activity?
	How are florists changing their marketing and service offerings to consumers? . . . Are there opportunities for floral wholesalers & importers in meeting florists' changing needs?

	What are the trends in florists' sales of arrangements, hand-tied bouquets, loose bouquets & bunches, single stems, and corsages? . . . How do these trends vary by US region? . . . Which florist groups are leading the sales trends?
	What hardgoods/gift-shop items are most in demand? . . . How do these demand trends vary across the US regions? . . . What are the major opportunities for wholesalers in the hardgoods/gift-item arena? . . . What is the current trend in florist direct-buying of hardgoods/gift-shop items (e.g. by-passing local wholesalers)? . . . What are florists' future intentions for direct buying?
	What are the key trends in florists' sales of potted flowering plants, foliage plants, and planters/dish gardens? . . . Which potted plant species show the greatest demand? . . . How do these trends vary by US region? . . . Which florist groups are leading the potted plant sales trends?
	What groups of florists show the highest overall sales growth? . . . Which groups are most profitable? . . . Are there regional opportunities that could be advantageous for floral suppliers?