FloralMarketResearch.com - - The site for Floral Marketing Research
US Retail Florist Tracking Research
Tracking Florists' Product, Marketing, Service, & Operational Trends from "Boom" (1998), "Bust" (2003), and "Recovery" (2005) Periods of the US Economy.
Seminar on CD Available Now! Click HERE for Details.
Call or e-mail Prince & Prince for on-site seminar pricing options (individual company seminar, group co-sponsored seminar, and floral association seminar) at 614-299-4050; FloralMktResearch@att.net
The most definitive seminar about florists available anywhere. Shows where the florist industry has been . . . where it is now . . . and where it is likely headed!
Statistically valid - - - Over 1,000 randomly-selected retail florist respondents from throughout the United States in 2005. Trend comparison with 1998 and 2003 Prince & Prince florist tracking studies.
Major Topics Covered in 2005 Florist Tracking Seminar
Florist Performance Measures
 |
Sales level and trend in florist sales |
|
Sales growth percentages of prior year |
|
Net income (loss) percentage of prior year |
| Trend comparison of florists' performance measures (2003 & 2005 studies) |
Types of Sales & Sales Modes
|
In-person (In-store) sales |
|
Wire service sales (including out-going/in-coming wire transactions) |
|
Web/Internet sales |
|
Gift shop sales |
|
Wedding & party sales |
|
Sympathy sales |
|
Commercial (business-to-business) sales |
| Trend comparison of sales modes & types (1998, 2003 & 2005 studies) |
Product Mix
|
Cut flower mix - roses, basics, novelties, fillers, & tropicals |
|
Potted plant/planter mix - dish gardens, flowering potted plants, foliage plants |
|
Cut Form Mix: arrangements, hand-tied bouquets, loose bouquets/bunches, single stems, corsages |
|
Silk & dried materials |
|
Fruit/food baskets |
|
Gift shop items |
| Trend comparison of product mix categories (1998, 2003, & 2005 studies) |
Service Offerings
|
24-hour ordering |
|
Web site |
|
Shop 800 number |
|
Frequent-buyer programs |
|
Delivery options (free, express, specified-time, evening delivery) |
|
Provision of care tags/info |
|
Provision of preservative packets |
|
Longevity guarantees (days guaranteed) |
|
Customer newsletters |
|
E-mail promo/reminders |
|
Birthday/event reminders |
| Offering "open house" events |
|
Consumer education/design classes |
|
Design certifications held |
| Trend comparison of florist service offerings (1998, 2003 & 2005 studies) |
Florist Operations/ Recent Investments
|
Buying/Sourcing |
|
Product Quality |
|
Market Research |
|
Delivery |
|
Care & Handling |
|
Designing |
|
Staff Training |
|
Advertising/Promotion |
|
Computerization |
|
In-store Displays |
|
Store Remodeling |
|
Web Site |
|
Attending Seminars |
| Trend comparison of florists' operational investments (1998, 2003 & 2005 studies) |
Direct Sourcing of Floral Products (by-passing of local wholesalers)
|
Degree of current & historical direct sourcing by florists |
|
Roses |
|
Other cut flowers |
|
Potted plants |
|
Gift shop items |
|
Florist reasons for direct sourcing |
|
Future intentions for direct sourcing |
| Trend comparison of direct buying measures (1998, 2003 & 2005 studies) |
Complete Segmentation of All Survey Results by Ten Census Regions, Florist Annual Sales, Rural/City/Metro Urbanization, and Age of Florist Owner. Trend comparison with prior Prince & Prince florist tracking studies (1998 & 2003).
Ten Census Regions of the US:
New England (CT, MA, ME, NH, RI, VT)
Middle Atlantic (NJ, NY, PA)
East North Central (IL, IN, MI, OH, WI)
West North Central (IA, KS, MN, MO, NE, ND, SD)
Upper South Atlantic (DC, DE, MD, NC, VA, WV)
Lower South Atlantic (FL, GA, SC,)
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
Pacific (AK, CA, HI, OR, WA)
Featured for Cut Flower Suppliers - - Florists'
Momentum Trends
for Key Groups of Cut Flowers (Percent
of florists predicting at least a 10% increase in usage over the next year
- - - and comparison with 1998 & 2003 momentum)
Florist Momentum Trends for Roses
|
Sweethearts |
|
Red hybrid teas |
|
Non-red teas |
|
Garden roses |
|
Spray roses |
Florist Momentum Trends for Roses Sourced from:
|
California |
|
Other U.S.A. |
|
Colombia |
|
Ecuador |
|
Holland |
|
Mexico |
Florist Momentum Trends for Basic Cut Flowers & Greens
|
Cushion Pompons |
|
Daisy Pompons |
|
Mini-Carnations |
|
Carnations |
|
Gladiolus |
|
Leatherleaf |
|
Football Mums |
|
Fuji Mums |
Florist Momentum Trends for Novelty Cuts & Greens
|
Alstroemeria |
|
Liatris |
|
Gerbera |
|
Mini-Gerbera |
|
Asiatic Lilies |
|
Sunflowers |
| Stock |
| Ranunculus |
| Lisianthus |
|
Hydrangea |
|
Lilac |
|
Bouvardia |
|
Allium |
|
Delphinium |
|
Freesia |
|
Tulips |
|
Snapdragons |
|
Disbuds (Cremones) |
|
Novelty Greens |
|
X-mas Greens |
|
Novelty Pompons |
|
Micro-Pompons |
|
L.A. Lilies |
|
Dutch Iris |
| Dahlias |
| Leucadendron |
| Eucalyptus |
| Matsumoto Aster |
Florist Momentum Trends for Filler Cut Flowers
|
Statice |
|
Gypsophila |
|
Waxflower |
| Filler Asters |
|
Kangaroo Paw |
|
Heather |
|
Limonium |
| Leptospermum |
| Yarrow |
| Queen Ann's Lace |
| Boronia |
| Solidaster |
Florist Momentum Trends for Tropical Cuts
|
Proteas |
|
Dendrobiums |
|
Calla Lilies |
|
Mini-Callas |
|
Birds of Paradise |
|
Anthuriums |
|
Phalaenopsis |
|
Heliconia |
|
Ginger |
|
Tropical Greens |
|
Cymbidiums |
|
Cattleyas |
Featured for Potted Plant Suppliers - - - Florists' Momentum Trends for Potted Plants (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003 momentum)
|
Poinsettias |
|
Potted Mums |
|
Azaleas |
|
Easter Lilies |
|
Cyclamen |
|
Potted Spring Bulbs |
|
Hibiscus |
|
Potted Orchids |
|
Colored Lilies |
|
Hydrangea |
|
Potted Foliage |
|
Topiaries |
|
Planters/Dish Gardens |
|
Fall Garden Mums |
|
Mini-Roses |
|
Cineraria |
|
Gloxinia |
|
Kalanchoe |
|
Holiday Cactus |
|
Calceolaria |
Featured for Hardgood Suppliers - - - Florists' Momentum Trends for Gift Shop Items and Accessories (Percent of florists predicting at least a 10% increase in usage over the next year - - - and comparison with 1998 & 2003 momentum)
|
Greeting Cards |
|
Candles |
|
Dolls |
|
Plush |
|
Decorative Vases |
|
Bath/Body Products |
|
Wicker & Wire |
|
Kitchen Ware |
|
Floral Jewelry |
|
Ornaments |
|
Figurines |
|
Photo Frames |
|
Potpourri |
|
Wind Chimes |
|
Decorative Prints |
|
Silk Flowers |
|
Dried Materials |
|
Candy |
|
Balloons |
|
Fruit/Food Baskets |
|
Collectibles |
|
Bird Feeders |
|
Floral Books |
|
Brassware |
|
Pottery |
|
Garden Statuary |
|
Glass Art |
|
Decorative Plates |
|
Pedestals/Stands |
|
Paper/Party Items |
|
Silk Greenery |
Click HERE for ANSWERS provided by the Florist Tracking Seminar.
Call or e-mail Prince & Prince for on-site seminar pricing options (individual companies, group co-sponsors, and floral associations) at 614-299-4050; FloralMktResearch@att.net
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465 phone: 614-299-4050;
E-mail: FloralMktResearch@att.net