CONSUMER FLORAL SEMINARS
The Prince & Prince Consumer Floral Seminar: "The P&P U.S. Consumer Floral Tracking Survey, 2023 Editioin" Updated Seminar Available in 2024! Prince
& Prince (P&P) has surveyed several thousand floral-buying households
throughout the U.S. over the past two decades, and most recently prior to the
Covid-19 Pandemic (2019).
The P&P analysis & reporting provided in this seminar gives you
insightful floral market intelligence and floral-channel competitive intelligence
to assist you in your marketing & business decisions.
The following details the type of market information and analysis
provided in this updated P&P seminar. 1.
Floral
Purchasing Metrics - - Shows you who buys, what they buy, where they buy,
when they buy, and how much they spend? . . . Shows what has changed in consumer floral
purchasing (for cut-flowers & indoor potted plants) over the past two
decades.
. . from 2000, to 2007, to 2013, to 2019, and to 2023! 2. Holidays, Events, and Occasions of Floral Purchase - - Reveals the level of household floral purchasing for Thanksgiving, Christmas, Valentine’s Day, Easter, Mother’s Day, Secretary’s Day, Birthdays, Anniversaries, Parties, Thank-You Gifting, Proms/Dances, Home & Office Decoration, Self-Usage, and 10 other occasions & events, overall, and by specific age, education, income, urban and regional segments. Shows how household floral purchasing for these floral Holidays, events, and occasions has changed over time, and uncovers opportunities for building the floral market to generate more floral sales.4.
Floral
Channel Positioning
-
- Shows
how consumers perceive the floral-product offerings, selection, services, value
and image of florist shops, garden centers, supermarkets, and other floral mass-marketers
(over 30 measures across 8
outlet classes) . . and reveals how
that consumer perception toward the channels has changed over time. . . Shows the
floral channels with improved market positioning. . . and those showing declines.
Identifies
potential “remedies” to improve a channel’s market positioning. 5. Consumer Satisfaction & Buying Intentions at Each Channel - - Reveals the floral channels that most satisfy consumers today. . . and shows those channels that largely generate dissatisfaction among consumers. Identifies the floral channels that are retaining customers with repeat purchasing, and reveals those that are predicted to lose customers. Also shows those channels that are gaining and losing floral customers at the same rate (Churning). 6.
Consumer
"Drivers" to Floral Purchasing - - P&P not only provides
you descriptive information about consumer floral purchasing and perceptions
toward the floral outlets, but P&P also creates structural models with the
consumer floral database to reveal the floral-product offerings, services, and
perceptions of the outlets that drive
consumer satisfaction and floral purchasing at the outlets. . .
currently, and how that compares to a decade ago.
. .
Shows the areas where retail florists, garden centers, supermarkets, and
other floral mass-marketers should now focus
to gain floral sales . .
. and to gain repeat purchasing.
By
revealing the priorities of the marketplace (drivers), market opportunities for
suppliers, wholesalers, and retailers in serving those needs are readily identified. 7. Demographic Profile of Floral-Buying Consumers - - Reveals the key consumer groups that are currently leading the U.S. floral trends. . . and shows how they have changed over the study periods. Also shows how current floral-purchasing behavior varies across consumer demographic groups (age, income, education, U.S. regions, urbanization, and household-composition groups). Provides you the “macro” and “micro” view of consumer floral purchasing behavior in the U.S., and identifies the most lucrative target segments for floral buying!
The P&P U.S. Consumer Floral Tracking Survey Perspectives on the Past! . . . and Insight to the Future!
Tracking U.S. Consumer Floral Purchasing and Evaluating the Key Floral Channels Over the Past Two Decades . . . and before & after Covid-19! (2000, 2007, 2013, 2019, and to 2023!) The Prince & Prince U.S. Consumer Floral Tracking Survey is currently provided as a one-day (or half-day), on-site seminar presented at your business location (the "Seminar on Flash" will be available later in 2024). Please contact Prince & Prince for current seminar pricing and scheduling. Click HERE for More Seminar Content On-Site Seminar Scheduling
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