Prince & Prince, Inc. performs
customized research for clients at all levels of the floral industry
channel. Our clients have included both individual businesses
or organizations, as well as groups of businesses working together
on market studies. These market studies have included customer
satisfaction/ positioning studies, brand positioning,
competitive analyses, trend
profiling, new product evaluations, business location/
relocation analysis, and others. We
provide no-obligation research proposals, free of charge, to interested parties. To obtain such a
proposal, please call Prince & Prince so that we
may assess your marketing research needs.
Selected Project List
Note: This list is
provided to give you an idea of the types of customized research
previously conducted for clients.
Results of these
studies are NOT available for purchase.
A Study of Floral Consumers in the
Greater Atlantic City Market Area
A city market survey assessing consumers' floral
purchasing, consumer priorities, floral-outlet performance and market
Retail Florists' Evaluation of
Cut-Flower Supply Sources
A US national survey of florists assessing buyer
priorities and performances of domestic/ imported cut-flower sources.
Study of Florists' Opinions of Cut Roses
& Rose Brands
A US regional survey assessing florists' needs
& domestic/imported brand performances.
The Services of Miami Floral Importers
A US nationwide survey of wholesale florists
about importer products & services.
A City Study of Consumer Shopping & Floral Buying
A local market survey of consumers for optimal
florist site location.
A Study of Products & Services of Wholesale Florists in the Greater
Chicago Metro Area
A regional survey of florists assessing
priorities & performances of wholesale florists.
A Study of Floral Foams, Preservatives, & Related Products
A US nationwide survey of retail florists
assessing post-harvest products.
Customer Service in the Floral Hardgoods Industry
A US national survey of florists assessing
priorities & performances of printed-goods suppliers.
A Study of Growers' Opinions About Perennial Plant Producers
A US national survey of over 800 perennial plant
growers assessing performances of plant suppliers.
Key Issues in the Transportation of California & Miami Cut Flowers
A national survey of wholesale florists defining
problem areas & solutions in cut-flower transportation.
A Study of Growers' Opinions About Plant/Cutting/Plug Suppliers
A US national survey assessing grower needs,
supplier performances, & broker representation ratings.
Segmentation Profiles of Industry Opinions About Alstroemeria,
Mini-Carnations, Pompons, and Standard Carnations
US retail florist, mass market, and wholesale
florist opinions about these four cut flowers.
A Study of Products & Services of Wholesale Florists in the NY Metro Area
A metro-area survey assessing florists' needs
& wholesaler performances.
An Assessment of Florist Opinions on Relocation of Wholesale Florist
A US metro-area market survey assessing florists'
opinions, and projected sales gains/losses of the wholesaler.
A Study of Floral Foams, Funeral Tributes, and Related Floral Products In
A German survey of florist shops assessing
priorities & performances of post-harvest product brands.
Consumer Evaluations of Christmas Centerpiece Arrangements
A Product Value Analysis of Christmas greens,
colors, and hardgood accessorizing.
Pompons: Wholesaler Needs & Brand Assessment
A US nationwide survey of wholesale florists
identifying priorities & imported brand performances.
Retail Florist & Mass Market Opinions of Wholesalers Selling Thru
A US multi-market survey assessing retailers'
opinions & actions toward wholesalers' marketing practices.
A Study of Products & Services of Wholesale Florists: Washington D.C.
An metro-area survey of retail florists
identifying priorities , wholesaler performances, and future product
A Study of Florists' Product Trends in the
A UK nationwide survey of retail florists
assessing florist suppliers, product usage and merchandising trends.
California Cut-Flower Production and
Industry Trends 2003
A state-wide survey of cut-flower growers
assessing production & trends for over 100 flower types.
A Study of Florists' Product Trends in
A Canadian nationwide survey of retail florists
assessing florist suppliers, supplier market shares, and product-usage
Call Prince &
Prince at 614-299-4050 to discuss your market research needs.
P & P Contact Us
Prince & Prince, Inc.
PO Box 2465, Columbus, OH 43216-2465 phone:
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