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Columbus, Ohio (December 7, 2015).    Prince & Prince, Inc. (P&P), a leader in market research focused on the floral and green plant industries, has recently initiated a tracking survey of wholesale florist businesses throughout the U.S.   The tracking survey entitled, “Profiling U.S. Wholesale Florist Operational Practices”, largely updates and expands upon a 2009 operational survey of U.S. wholesale florists conducted by P&P for the benefit of WF&FSA (Wholesale Florist and Florist Supplier Association).   This comprehensive survey collects over 200 metrics related to wholesale florist product mix, hardgoods/ supplies mix, cut-flower mix, cut-flower sourcing, in-bound transportation and out-bound floral deliveries, cut-flower care and handling practices, modes of ordering floral, credit practices, marketing tactics and advertising allocations, customer mix, labor/ staffing, and business financial performance.  The survey not only captures current operational metrics, and historical comparisons with 2009 survey findings, but for many metrics, the survey also obtains wholesalers’ future directional projections for the metrics (increase, decrease, or no change).    Thus, past historical trends and future projections are clearly identified through the P&P market research, identifying where the U.S. wholesale florist industry has been, and where it is now, and where it is likely headed.   The market research also provides wholesale florists with numerous and valuable benchmark metrics for individual firm comparison.