your sales team a marketing advantage thru knowledge of consumer & retail florist
updated Prince & Prince U.S. Consumer Floral Tracking Survey (2014 Edition)
will be available in an on-site seminar format commencing Spring, 2014, and is presented with two options: 1) Full-Day
On-Site Seminar Presentation, with a Q&A session, and 2) Half-Day
On-Site "Highlights" Seminar Presentation. The
"Seminar on CD Only" (No On-Site Presentation Nor
Q&A Session) will be available July 15th, 2015. Please contact P&P for current pricing
information for the on-site seminar options. Click on the "Seminars
on CD" link above for details and pricing information for the CD offering.
Perspectives on the Past!
. . . and Insight to the Future!
& Prince (P&P) offers two premium, updated on-site seminars:
Consumer Floral Tracking Survey.
This seminar presentation tracks numerous consumer floral purchasing and floral-outlet evaluation
metrics from 2007 (prior to the U.S. recession), to 2010 (after the
recession), and to the end of 2013 (market recovery period). Gain a comprehensive
understanding of how the US floral market is changing, and know the trending market strengths and weaknesses of the key floral
channels (retail florists, supermarkets, super-discounters, wholesale clubs,
home centers, on-line/ Internet providers, farmers markets, garden centers,
etc.) . . . and the change in consumer perceptions toward
those outlets before and after the 2008 U.S.
recession! Know where the U.S. floral industry has been, where it is
now, and where it is likely headed!
Available on Flash Drive - Contact P&P
P&P U.S. Retail Florist Tracking Survey.
This seminar presentation tracks
florists' sales, marketing practices, product & service offerings,
cut-flower, potted plant, and hardgood product usage, operational practices,
metrics for the U.S. retail florist industry from 2003, to 2005, and thru the
end of 2010 (survey conducted in the Spring/Summer of 2011).
and motivate your floral sales team with the knowledge of current consumer and
retail florist buying behavior, and the trends in fresh cut flower and
indoor potted plant purchasing. Ideal as an educational component to wholesaler open-house
events, or for supplier educational programs to identify consumer and retail
the colorful presentation, P&P highlights the key market trends of your particular
questions from attendees, and discusses the implications of the trends for
your particular business.
features the market and sales opportunities, as well as the challenges revealed in the
consumer and retail florist trends.
are conducted on-site at your facility - - P&P provides the computer and
projection equipment - - all that is required is a large screen or
light-colored wall. Each
full seminar comprises a 5 to 6 hour time period, but P&P is flexible
in tailoring the seminar topics to your specific interests and time availability.
the on-site seminar, if
a topic is of particular interest to attendees, the presentation has the ability to "drill-down" on the supporting
data, and chart the trends across 8 consumer demographic groups
( for the consumer seminar, demographics include age, income, education, region, floral budget,
and household composition groups ), and for the retail florist seminar, chart
trends across 10 US geographic regions, across 5
sales-categories of florist shops,
across 5 urbanization levels (e.g. rural, suburban, central city, entire
metro), and across 5 age-of-owner groups.
presentation reveals the key market segments that lead or trail the overall
US trends, identifying more opportunities for your business.
& Prince offers the on-site seminars to individual companies, to groups
of companies in a market collectively sponsoring the seminars, and to floral
associations and other related groups.
that sponsor the seminar also receive the complete Power-Point slide presentation
on CD, (roughly 800 slides for the consumer
seminar, and over 1,000 slides for the retail florist
seminar). Companies may use this P&P market information for their own
internal use in their business training programs.
the most from P&P consumer and retail florist research programs - -
schedule your P&P seminar today!
Call or e-mail Prince &
Prince for on-site seminar options and pricing information.