Prince & Prince (P&P) offers interactive PowerPoint seminars of its 2005 US retail florist research, and its 2003 mass-market floral buyer research - - revealing key market trends for the US floral industry!

 

Energize and motivate your floral sales team with the knowledge of florist and mass-market buyer behavior,  product, service, and operational trends,  and the direction of floral sales in your market area(s).   Also ideal as an educational component  to wholesaler open-house events, or for supplier educational programs to identify trends at the retail level.

 

Seminar topics include trends in floral sales and floral categories, product mix, specific product usage, service & investment emphasis, shop operations, floral sourcing, and much more - - seminar topics are fully described on this web site.    Click  HERE for Florist Seminar details;   click HERE for ANSWERS provided by the Florist Seminar;  click HERE for Mass-Market Buyer Seminar details.

 

Throughout the colorful presentation, P&P highlights the key market trends of your particular region(s), answers questions from attendees, and discusses the implications of the trends for your floral business.

 

Seminar discussion features the market and sales opportunities, as well as the challenges revealed in the florist and mass-market trends.

 

Seminars are conducted on-site at your facility - - P&P provides the computer and projection equipment - -  all that is required is a large screen or light-colored wall.   Each full seminar comprises a 3 to 4 hour time period, but P&P is flexible in tailoring the seminar topics to your specific interests and time availability.

 

If a topic is of particular interest to attendees, the interactive presentation has the ability to "drill-down" on the supporting data,  and chart the trends across 10 US geographic regions, across 5 sales-categories of florist shops (number of stores for mass-market buyers), across 5 urbanization levels (e.g. rural, suburban, central city, entire metro), and across 5 age-of-owner groups.    The interactive presentation reveals the key market segments that lead or trail the overall US trends, identifying more opportunities for your business.

 

Prince & Prince offers the on-site seminars to individual companies, to groups of companies in a market collectively sponsoring the seminars, and to floral associations and other related groups.

 

Companies that sponsor the seminar receive the complete Power-Point slide presentation on CD (over 1,000 slides for the retail florist presentation) for their own internal use in their business training programs.   The flexible Power-Point format allows the P&P presentation slides to be useful in smaller presentations made by sponsoring companies for their staff education and training.

 

Get the most from the 2005 P&P florist and 2003 mass-market buyer research - - schedule your P&P seminar today!

Call or e-mail Prince & Prince for on-site seminar options and pricing information.   Click HERE for details about our "Seminars on CD" offer.

THE 2005 US RETAIL FLORIST TRACKING STUDY

IDENTIFIES FLORIST TRENDS ACROSS "BOOM" (1998), "BUST" (2003),

AND "RECOVERY" (2005) PERIODS OF THE US ECONOMY.

	Shows where the retail florist industry has been. . . And where it is headed!
	Identifies sales & marketing opportunities in serving the US retail florist industry.
	Tracks florists' party/wedding, commercial, sympathy, in-store, wire, and Internet sales.
	Identifies trends in florists' operations, marketing activities, and service offerings.
	Tracks changes in florists' product mix, cut-flower mix, and potted plant mix.
	Shows momentum usage for 70 cut-flower species, 20 plants, & over 30 gift-shop items.
	Tracks changes in florists' direct-buying activity and reveals reasons for those trends.
	Shows trends across 10 US regions, 5 florist-size groups, urbanization, & age of owner.
	Click HERE for Florist Seminar Details;  Click HERE for ANSWERS provided by the seminar.

Call or e-mail Prince & Prince today to schedule your on-site seminar.

( Florists, contact your local wholesalers and ask them to sponsor 

the P&P Florist Seminar in your market! )

Click HERE for details about our "Seminars on CD" offer.

Prince & Prince, Inc.  PO Box 2465,  Columbus, OH  43216-2465  

phone: 614-299-4050;   E-mail: FloralMktResearch@att.net

 

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