FloralMarketResearch.com - - The site for Floral Marketing Research
Prince & Prince SEMINARS
Provide your sales team a marketing advantage thru knowledge of consumer & retail florist trends.
Recently Updated - - The US Consumer Floral Tracking Survey (2010 Season Update).
Perspectives on the Past! . . . and Insight to the Future!
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Prince & Prince (P&P) offers two premium, updated on-site seminars: |
1) The US Consumer Floral Tracking Survey ( Seminar presentations commence in the Fall of 2011 ), tracking numerous consumer floral purchasing and floral-outlet evaluation metrics from 2000, to 2007, and to 2010! Gain a comprehensive understanding of the current market strengths and weaknesses of the key floral channel segments (florists, supermarkets, super-discounters, wholesale clubs, home centers, on-line/ Internet providers, farmers markets, garden centers, etc.) . . . and the change in consumer perceptions toward the outlets over time!
2) The US Retail Florist Tracking Study (Seminar presentations commence in the Fall of 2012), tracking florist marketing, product/service, operational, & florist-business metrics for the US retail florist industry from 2003, to 2005, and to 2010.
| Energize and motivate your floral sales team with the knowledge of current consumer and retail florist buying behavior, and the trends in floral purchasing. Ideal as an educational component to wholesaler open-house events, or for supplier educational programs to identify consumer and retail floral trends. |
| Click HERE for Consumer Seminar details; Click HERE for Retail Florist Seminar details; click HERE for ANSWERS provided by the Florist Seminar . |
| Throughout the colorful presentation, P&P highlights the key market trends of your particular region(s), answers questions from attendees, and discusses the implications of the trends for your particular business. |
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Seminar discussion features the market and sales opportunities, as well as the challenges revealed in the consumer and retail florist trends. |
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Seminars are conducted on-site at your facility - - P&P provides the computer and projection equipment - - all that is required is a large screen or light-colored wall. Each full seminar comprises a 5 to 6 hour time period, but P&P is flexible in tailoring the seminar topics to your specific interests and time availability. |
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During the on-site seminar, if a topic is of particular interest to attendees, the presentation has the ability to "drill-down" on the supporting data, and chart the trends across 8 consumer demographic groups ( for the consumer seminar, demographics include age, income, education, region, floral budget, and household composition groups ), and for the retail florist seminar, chart trends across 10 US geographic regions, across 5 sales-categories of florist shops, across 5 urbanization levels (e.g. rural, suburban, central city, entire metro), and across 5 age-of-owner groups. The presentation reveals the key market segments that lead or trail the overall US trends, identifying more opportunities for your business. |
| Prince & Prince offers the on-site seminars to individual companies, to groups of companies in a market collectively sponsoring the seminars, and to floral associations and other related groups. |
| Companies that sponsor the seminar receive the complete Power-Point slide presentation on CD, when the CD's are released later in 2012 (roughly 800 slides for the consumer seminar, and over 1,000 slides for the retail florist seminar). Companies may use this P&P market information for their own internal use in their business training programs. |
| Get the most from P&P consumer and retail florist research programs - - schedule your P&P seminar today! |
Schedule your on-site Prince & Prince seminar today!
Call or e-mail Prince & Prince for on-site seminar options and pricing information.
Prince & Prince, Inc. PO Box 2465, Columbus, OH 43216-2465
phone: 614-299-4050; E-mail: FloralMktResearch@att.net